0:00

Don't ever underestimate the power of the body when you put the

0:06

proper nutrition into it and its ability to heal from even conditions that we've

0:11

been told are incurable. And iodine is one of the crucial minerals that we need

0:19

in order for our bodies to thrive. Not just survive, but to thrive, to feel

0:25

awesome, you know, every single day. And so um the power of iodine there's a reason

0:32

why we carry it out of six products there's a reason why it's one of the the game changers that we carry in its

0:38

particular form being nasent iodine and it's because of the radical life transformation that it's able to help

0:44

create especially alongside the companion nutrients that help it to work

0:49

better in the body through the synergy of them working together.

0:57

[Music]

1:03

Hello all and welcome back to True Hope Cast, the official podcast of True Hope Canada, where we explore the science and

1:08

stories behind nutritional healing. Today's episode shines a light on a trace mineral that plays a mighty role

1:14

in our health, iodine, and specifically True Hope's Nason iodine. A uniquely engineered bio identical and

1:21

pre-converted form of iodine designed to support thyroid function without adding extra stress to the gland. Unlike many

1:28

other iodine supplements sourced from kelp or seaweed, which must first be converted by the thyroid before use,

1:34

True Hope's formula is ready to be utilized immediately. a critical difference for those already struggling with thyroid imbalance or fatigue.

1:41

Joining us in this special episode is David Stefen, vice president of True Hope Canada. He's going to help me unpack why iodine deficiency has quietly

1:49

become one of the most overlooked issues in modern wellness and how this particular form differs from anything

1:54

else on the market and what that means for energy, metabolism, and mental clarity. So get ready for a grounded yet

2:02

eye-opening conversation about the foundation of thyroid health, the brilliance of bioavailability, and why

2:08

True Hope continues to set the global standard for non-invasive evidence-based healing. Enjoy the show. Okay. Hi,

2:16

David. Welcome back on to True Hope Cast. Thanks so much for being with us on this special episode today. How are

2:22

you and what's going well? Uh doing very very well. uh getting settled in here for the winter. Uh

2:28

winter preps are going well on the homestead with me and my family. I got our wood wood gathered up for the the

2:34

season and um we look forward to a beautiful winter uh surrounded uh you

2:41

know with a lot of wood heat. Uh even here in my little studio, you'll see the wood stove back there, the the pipe for

2:47

it. And it's a little too hot for my liking right now. I didn't regulate it right, but you know, better warmer than

2:53

uh than cold, I guess. So here we are and doing well. Fabulous. Well, bit of a special episode

2:59

today. We're going to take a deep a dive into our nent iodine here at True Hope.

3:04

One of our six products, one of the most popular products and as I said and

3:10

thyroid health such a prevalent thing in North America. I've only been in North America for 10 years and it thyroid

3:16

health, thyroid conditions only really came on my radar since I kind of moved over here. That's a very interesting

3:23

interesting thing to become aware of the fact that so many people do suffer with thorough conditions and and I'm sure

3:29

you'll be able to talk about that you know we we're here at Canada we have six products right now and other companies

3:37

some of them have hundreds of different products and you know we're not just you know we don't need another melatonin

3:42

product out there you don't need another vitamin C product out there we're we're producing and manufacturing products for

3:47

a very specific unique reason to blend in with empower plus blend blending with our other products to take care of a lot

3:53

of the deficiencies that we see in people where they're unable to get the best out of empower plus. So maybe as a

4:00

bit of like an introduction like why why has True Hope Canada produced this nent

4:06

iodine product? What was the kind of the the birth of the idea of bringing that product to the market?

4:13

Well, iodine is absolutely crucial for our everyday health. It's it's one of I mean there are a lot of crucial minerals

4:21

um especially that we're deficient in and iodine is one of those and as soon as you're deficient in one key mineral

4:29

you've got dysfunction in your body and that's definitely the case when it comes to iodine. Now we have iodine in our

4:34

empower plus. Our Empire Plus has 16 minerals, 16 of the most crucial minerals in the proper balance. And it's

4:41

life-changing because we're providing it in a bioavailable form in the proper balance. And um most people just from

4:48

taking that product alone are seeing life-changing results. Albeit when we are focusing in on mental health

4:55

conditions, which was really the niche that that we focused in on and still focus on today because there's a high

5:02

prevalence of mental illness and it's not getting any better as time goes on. And what we found is through the proper

5:08

vitamin mineral supplementation, we can completely eradicate these conditions and return people to living very highly

5:14

productive lives, uh, feeling great, uh, feeling better than often oftenimes better than they ever did even

5:21

pre-diagnosis of a mental health condition. And we just find that because it's basic proper nutrition in a

5:29

micronutrient form that anybody can take it as a multivitamin and they thrive by

5:34

getting the proper amounts of nutrition into their body. But we encountered an

5:39

issue over the years and that's when somebody would come to us with a severe thyroid condition which oftent times is

5:45

associated with mental health issues. The Empire Plus alone often times wasn't

5:52

enough to make the difference. If it was a low-lying thyroid condition, yeah, they would see improvements. Why?

5:58

Because the thyroid doesn't just require iodine in order to function. You have other nutrients like malidinum,

6:05

magnesium, selenium, anositol, vitamin C, B, uh vitamin B, um B2 and B3. I was

6:13

about to get that one mixed up with another uh chemical pathway, but um so you see this this amount of of nutrients

6:20

necessary to really get the thyroid working. And all of those are contained in the Empire Plus. And so the Empire

6:26

Plus alone oftent times will help elevate thyroid function, albeit

6:32

when somebody comes to us with a severe thyroid condition and they're feeling really low on life, vitality is way down

6:38

there, right? like this. They don't they don't have that that you know life force within them. They don't wake up in the

6:44

morning and they're like, "Yeah, let's tackle the day. This is going to be fantastic." No. You know, due to

6:49

hypothyroidism, they're just like, "Oh, I feel like a slug."

6:55

And so what we found is in order to correct that, we had to introduce an

7:01

iodine that would fill a void in the marketplace, especially here in Canada. And that being naent iodine, a much more

7:08

effective form of iodine while being gentle. And the reason why it's able to

7:14

to perform that, which is really kind of an oxymoron, normally when it's really effective, it's not gentle. Or if it's

7:21

really gentle, it's not that effective. And yet what we see is when you put

7:26

iodine into a pre-converted form and and what I meaning by that is it goes

7:32

through a process and this is what we do with with the iodine is we take the well it's iodide that we start off with and

7:38

all we do is we um which is two molecules or two atoms of iodine um

7:44

bound together. All we do is put it through a a process, an electromagnetic process that

7:52

breaks it apart. It does a few things. One, it reduces surface tension because you've just

7:58

taken a molecule and you've split it. And now you have the size is half. So

8:06

now you've reduced surface tension, meaning it can absorb into your cheeks way faster. It can absorb into all the

8:11

tissue. Absorption is more rapid. But the reason why it's more gentle is

8:18

because the thyroid will take various forms of iodine and convert it through

8:23

different enzyme reactions. It'll break it down into its atomic form so that it can then take, you know, the four atoms

8:31

of iodine and produce T4 hormones, right? But there's conversions that need

8:38

to take place. And so if your thyroid isn't really working optimally, it can it can get a little taxed and actually

8:45

it can become problematic. Whereas when you already have it broken down into its atomic form, you're not taxing the

8:51

thyroid. And so you're able to produce T4 hormones that downregulate into T3

8:56

hormones way quicker without the thyroid having to go through all of this this

9:02

functioning. And it's not taxing on it. So, it's

9:07

faster, it's more powerful, it's more bioavailable, and it's more gentle because it's not

9:14

it's not putting a workload on the on the thyroid. And so, we produce that for the purpose of becoming part of a

9:21

protocol to help correct serious thyroid conditions before somebody finds

9:27

themselves in a position where they're looking at it and saying, "Oh, I guess I have to have my thyroid removed." which

9:34

yeah, your thyroid is there for a very very good reason. And um

9:40

yeah, and it's remarkable how many people have had the whole thyroid's taken off, parts of it taken away, and

9:47

how that's a really common thing. You know, I've been out um as a

9:53

as a rep for True Hope in in the interior of BC, having so many amazing conversations with individuals. I get

9:59

the pleasure and honor of doing demonstrations of our products on like the customer appreciation days and

10:04

things like that. So, people are coming up and sharing their stories and being super open with their experience. And

10:10

the amount of people that have had thyroid concerns and issues and gone

10:16

down more of a conventional alopathic route and just involving um you know, drugs and then having to have surgical

10:23

operations on a wildly important gland. Um, it's quite remarkable how frequent

10:30

that conversation actually happens. And I I feel just working with True Hope for so long now and understanding our

10:37

pathway for getting products to the market to support and serve customers even better. It's that, you know, so

10:43

many people are suffering with thyroid issues and but if you're taking maybe like a seaweed or a, you know, an oceanbased iodine

10:51

on an already taxed already stressed thyroid to have to do that, you know,

10:56

that conversion that you're talking about, you know, that that that's putting somebody in an even further

11:02

state of stress, shock, lack, deficiency. And depending on like where

11:07

you're on this scale of your issue or your concern with your thyroid health, that can tip people over the edge. And

11:14

that's why you know this this nent iodine was was constructed to come to the market in a very very different way

11:22

to support people who have thyroid issues who have you know maybe other

11:29

things going on for them where their body is in such an inflammatory stress state where their ability to absorb any

11:35

nutrients from anything becomes really challenging and anything coming into the bo body can be seen as like foreign like

11:43

with like autoimmunity for example like very normal things coming into the gut coming into the mouth and the body is

11:48

just attacking it because it has a very very confused immune system it's it's a

11:55

it's a really wild area to be in and it's just you know it's just such a valuable I call it like this true hope

12:01

philosophy like why are we doing what we're doing why are we putting out this particular Instagram post why are we

12:06

writing this blog post why are we doing this podcast why are we getting a new product onto the market to serve people

12:12

and it's coming from that state of like we need to be looking at the whole body here. We need to be looking at how can we get people um

12:20

effectively consuming these very very key nutrients that you know we can look into the history about the you know the

12:27

nutrient deficiency that everybody is experiencing and yeah it's just it's a

12:32

wild world. You bring up a really you know good point there. A lot of people, you know, like, hey, well, I'm eating

12:38

fish or I'm eating um, you know, iodized salt or I'm eating kelp, seaweed, that

12:44

type of thing. Okay, well, great. Other than the iodized salt, by the way, um,

12:50

you should be consuming a good sea salt. And there is some out there that naturally have iodine occurring

12:57

um, within them. But so, avoid the the toxic iodiz salt. Uh, I would say right off the bat, but let's say that you are

13:03

doing that or that you're eating the kelp. Oftentimes the numbers are like 5%

13:08

absorption rate of the iodine that's present. And so it's quite minimal and

13:15

they have it set up within iodiz salt. they have the level set in there that if you're consuming what you know the

13:21

average amount of salt uh is that they would recommend is that the amount of iodine in there is

13:28

just enough to prevent you from ending up with goer right so it's just enough to prevent you

13:35

from having physical manifestation of dysfunction in the body but there's still underlying dysfunction it's just

13:41

enough to just keep you on the cusp of not showing any physical manifestations

13:46

that now would need to be addressed fast. So that that's part of the problem right there is um it's a bad form,

13:54

right? Um or inadequate form. So even even in what we were getting from kelp and fish, which is good. You should be,

14:02

you know, eating a diet with uh rich in iodine if you can, but being very mindful as well of the sourcing

14:10

of the foods that are containing iodine because oftent times they're coming from

14:15

oceans where you know, for example, uh the Pacific Ocean. I stopped eating fish

14:23

uh back uh because most of it was coming from the Pacific Ocean. Um, so I actively stopped eating fish unless I

14:30

knew the sourcing. Um, and oftentimes freshwater sourcing from pristine areas, whatnot, I I'll I'll go ahead and eat

14:36

fish even though I'm generally vegetarian. But, um, I stopped actively

14:42

eating it back in uh, just after the Fukushima event of 2011.

14:48

I stopped eating the fish. And the reason being is because it became quite

14:53

identifiable, albeit not spoken of near enough, that there was a lot of fallout

14:59

that was finding itself onto the western coast of Canada and the western coast of the United States. The initial onslaught

15:06

was radioactive iodine 131 that ended up coming over uh and that was airborne.

15:11

And um they changed the levels in in the US as to to when they should raise an alarm. That way they didn't have to

15:17

raise an alarm. And here in Canada, they just shut off the monitoring systems

15:22

except for none of it. And none of it, which is, you know, further up in the the the Arctic there in the far north

15:29

north uh about central I guess Canada, north central Canada. So, not even on on the west coast. And yet, what they found

15:36

with the monitors that were left on there is that there was a 3,000% increase in airborne radioactive iodine

15:44

131. Now, here's where it becomes problematic. You have people that are deficient in iodine. The thyroid's

15:51

hungry for iodine. It now finds a source of iodine, radioactive iodine 131. And

15:58

so now the absorption rate is increased significantly. You're now absorbing radioactive iodine 131 into the thyroid.

16:04

And that's when it can create major disruption. And that's why you would normally use like potassium iodate um to

16:10

just clog the thyroid, right? For a lack of better terms. you're just plugging it up with with this form of iodine, which

16:17

is less than ideal, but better than getting radioactive iodine into your thyroid. And it prevents the uh the

16:22

absorption of radioactive iodine into the thyroid. If you have sufficient levels of iodine

16:28

and you end up with a situation like that, your ability to absorb the radioactive

16:34

iodine 131 is significantly decreased. So, it's a good thing. You know, it goes

16:40

back to that whole an ounce of prevention is worth more than a pound of cure, right? The prevention is take the

16:48

iodine, ensure that your levels are up all the time, you're going to love yourself for it anyways. Your body's

16:53

going to thrive, and if a crisis arises, all you do is top up a little bit more,

16:59

uh, ensuring that you've got more than enough so that you're not absorbing radioactive iodine 131. But I go back to

17:04

the ocean sources, kelpfish, that type of thing. if that's what you're trying to rely on for iodine uptake. Um, once

17:12

again, sourcing because when Fukushima happened, it took, I believe it was a a

17:18

couple months before the testing was occurring where they were finding radioactive seesium. I I believe it's

17:24

radioactive cesium 134. Uh, and they're finding that in seaweed

17:29

in the kelp that was off the coast, uh, the west coast of of uh, the US.

17:36

And that's extremely concerning because um your body absorbs that as if it it's

17:42

potassium. Your body doesn't rec recognize the molecular difference between uh cesium and and potassium uh

17:50

very close. And so it ends up where potassium should be. And we know that potassium is very crucial electrolyte that uh is present just about everywhere

17:58

in the body. And so now you have this issue of absorbing seesium

18:04

uh radioactive seesium at that. And so I stopped eating uh ocean sourced um

18:11

things like that like the kelp and the and the um the fish back in 2011 due to

18:17

those concerns that would um actually go on to be studied and show that there was

18:22

a major uh unspoken crisis within the US alone

18:28

um where they identified health crisis and premature deaths that were related to the Fukushima um uh event that

18:35

happened that the mainstream media was not talking about. Yeah. Incredible. And it just goes to

18:42

show there's, you know, there's obviously so many things that go go under the radar and you have to be very

18:48

conscious and aware of what you're doing, what you're putting into your body, what you're being

18:54

exposed to. And you kind of have to work with the fact that we are in 2025. There's a untold amount of toxins coming

19:00

coming at us all over the place. And I remember naively going into nutrition school uh 12 13 years ago thinking that

19:10

you know I was a very healthy guy you know I was in my I was in my um late 20s so I was in really good shape and I

19:17

thought that you could no question I could get every everything I needed from food. I just needed to eat well and

19:22

avoid terrible foods, you know, and I'd be absolutely fine. But without question,

19:28

you can just like look at our food, look at the sourcing of it, looking at the soil, without question, like the

19:34

deficiencies that we see all throughout the food system, throughout our agriculture, especially

19:40

minerals, which is a really key piece, which we'll jump into, I'm sure, but the fact that the matter is you can't eat

19:46

healthy enough, I don't think, on planet Earth to be able to get optimal levels

19:52

of the right nutrition in your body. I think it's incredibly challenging to be able to do that for most people anyway.

19:59

So, it's yeah, it's a key piece to look into. And I'd love to just get your opinions on fortification because we see

20:07

very humans are so weird. Uh but like we'll see like you'll see there's a

20:13

deficiency of something and we'll just throw it into cereal or we'll throw it into salt. I think about I think about

20:19

it. There's some insane um examples in America. of course in America of you

20:24

know trying to deal with like an invas invasive species of plant or animal. So

20:29

what they'll do is they'll they'll let's they'll find an animal from like Australia or from Africa to come in and

20:35

deal with that plant. There's some absolutely absurd proposals that nearly I think one of them was like in Florida

20:42

crazy like vines growing in the water that would like you know cause disruptions to boats and all sorts and

20:49

it didn't get passed obviously but like it got to an alarming like closeness of being passed to actually bring hippos in

20:56

from Africa to deal with this plant stuff. And the reason I mentioned that is like this is how we think as humans.

21:02

We think oh we'll just throw this we'll just throw this in there. it's not natural whatsoever to the ecosystem and

21:08

you think about the ecosystem of the body. But I don't see any real difference in in that process with like

21:13

animals and plants. But then also just like fortifying foods in a very unnatural way um to just deal with the

21:21

deficiencies and how like that there's always there's always problems down the road

21:27

because we we don't have that foresight. We're not working with the natural order of things. So I just wanted to get your

21:32

opinions. I can't believe I just spoke about hippos then, but I would love to get your opinions on the fortification

21:38

process. I think like it was in the 1920s for iodine at least, but you know, there's been so many different examples

21:45

of the fortification of vitamins and minerals into our food supply. You know, there's a principle there and

21:51

the hippos is absolutely applicable, right? though not specific to iodine here but it's it's applicable in

21:57

identifying the fallacies of our mindset as humans Henry David Thorough author of

22:05

civil disobedience uh that's his probably most famous book but in his writings Walden um or Walden pond as

22:14

he's living on the side of this pond out in the middle of nowhere um with a

22:19

pathway going by it that he would see people coming by from time to time this is back in the 1800s

22:25

He's sitting there musing in his thoughts and he writes this book called Walden or Walden Pond. And within it he

22:31

he um describes a principle and I'll paraphrase it. Um

22:38

basically almost you know probably 95% on on par. For every thousand hacking at

22:44

the leaves there is one who strikes a route.

22:50

And one of the words I omitted out of there was for every thousand hacking the leaves of evil because he's actually

22:56

talking about philanthropy but the principle applies across uh the board. He's talking about government uh

23:02

intervention phil philanthropy but every for every thousand hacking at the leaves of of evil or hacking at the leaves

23:09

there's one who lays his axe to the root or strikes the root. When we look at that that's actually a human principle

23:15

that applies so often. And what we do is we try to address that which is seen, but we fail to recognize that which is

23:23

not seen. And when we're looking at this, we're

23:28

not talking about addressing the root of the issue. Right? So when you talk about fortification, that's not the root of

23:34

the issue. The root of the issue all along was why isn't it present in our food, right?

23:40

What's what's happened with our food supply that we are no longer getting the nutrients out of it? That it can't

23:47

fulfill what Hypocrates said 2400 years ago when he stated, "Let food be our medicine and medicine be thy food."

23:53

Why is food not our medicine? And the reason being is because it's so devoid and nutrients. And this will actually

23:59

rewind us back to 1936. 1936 was a much better time when it came

24:04

to getting adequate levels of nutrition out of your food than 2025.

24:12

So we're we're basically, you know, we're 89 years out from 1936. But back

24:18

then there was some great publication that took place from um an individual by

24:24

the name of Dr. Northern and it generated a lot of attention and it would go on to become a Senate

24:30

hearing over the fact that there was a major rise in disease and what they had identified what Dr.

24:38

Northern had identified is that it was due to the mineral deficiencies that

24:43

were prevalent in the food supply back then compared to where it would have

24:48

been 30 40 years before that. Now this was this was a a real turning time.

24:54

remember the industrial revolution, you know, we're we're coming out of that, but they they revolutionized how

25:01

agriculture would take place and it would absolutely change human civilization. It would change where we

25:07

would live. I live out in the, you know, the middle of nowhere here, you know, you rewind 100 years ago and I would

25:14

have neighbors every quarter mile, right? It that but not today, right?

25:20

Because agriculture was industrialized. And because it was industrialized,

25:26

quantity over quality became the model where they could mass produce food. And

25:33

they did. And they did at the cost of the soil, the cost of the plants, and

25:38

ultimately the cost of humans or any other organism that was consuming the

25:45

vegetation that they were growing. And so back in 1936, there was already a

25:50

looming crisis and they identified it. And you can find that in Senate document 264. If you look

25:58

up Senate document 264, 1936, you will get that document. And it's a very

26:03

interesting read, very telling read. And you know, one of the quotes out of it that I like the best is that um a

26:10

deficiency in any one of the major minerals will result in disease. And it's absolutely absolutely the truth. I

26:17

mean, we know it. Uh we we've we've lived it. We've worked with it. Um now, uh True Hope. We're coming on year 30

26:24

here. And that's exactly what we have seen is a deficiency in any one of the

26:29

major minerals will inevitably result in disease. And so iodine is one of those.

26:37

And so we've got an issue when you start fortifying food. One, fortifying with

26:42

the wrong forms. That's that's what we've learned is that look like when you pick up a bottle of Empire Plus and you

26:49

look at the 30 it's 37 ingredients here in Canada or the 36 ingredients in the um international supplied uh product.

26:58

It looks like a multivitamin mineral supplement but yet it's producing results scientifically verified results

27:06

from dozens of studies that no other multivitamin is producing. And

27:12

the reason being is because it's not just about what you're putting in it. It's about what form it's in and the

27:19

balance of it. Because we can take iron oxide and that is a form of iron, but you're not going to do much with it.

27:26

Very cheap form of iron. I mean, most of us could just go out and scrape some off of uh, you know, a car or something like

27:32

that that's starting to rust and there you go. You got you have iron oxide, but your body's not going to be able to assimilate it. So, when you take a look

27:40

at how they're fortifying uh cereals and stuff like that,

27:45

it's lousy forms. It's basically doing lip service. It's a selling feature, but it's not actually producing results.

27:54

And often times when it's in the wrong form, if you do absorb it, it can produce the

28:00

wrong results. Yeah, it's uh yeah, the fortification is

28:07

very very interesting. And again, I go back to like the true hope philosophy. I think of just you were talking there about empower plus and the the

28:13

formulation very deliberate combinations of of products and in in particular forms. It makes me think of framinos as

28:21

well, you know, like 23 free formed amino acids, 22 of them based off, you know, human breast milk. Like where

28:27

would you where would you possibly go to to look for the best possible form of nutrition and it would be within, you

28:32

know, that that incredible first food for all of us? And that's that that's kind of what we do here at True Hope.

28:38

This is the this is the philosophy. This is the idea. This is, you know, we're not just throwing stuff against the wall and putting stuff out there. There's a

28:44

lot of very I want to say unique um deliberate thought process that that

28:49

goes through getting a product. It's not about like what's not on the shelf right now? What's this company doing? How do

28:55

we compete? It's like it's it's way different from that. It's going to like it's going beyond the root. It's going

29:00

beyond it. It's it's like a it's quite a a biblical process if you ask me. being able to like look at what human nature

29:07

has done, what mother nature has done for us as well. And how can we mimic a product in the best possible way to get

29:14

it onto the shelves and get it into the lives of people because we've mentioned it, you know, this 2025, we're we're all

29:20

nutrient depleted. I can't imagine it's going to get any better in regards to the soil to the to the soil integrity

29:27

and food integrity and the trillions of dollars that's spent worldwide on, you

29:33

know, providing really garbage food at really cheap prices that is just

29:38

completely crushing us from the inside out. So, I can't imagine we're going to get a lot of support and help there. And

29:43

it's like, I feel so proud and honored to be working for a company that takes a very, very different philos

29:49

philosophical approach to these things. Um, and I'd love to ask you because now

29:55

being out being out working with with stores and retail staff and customers now for the last like few months, which

30:00

has been such an amazing process. I'd love to ask you a little bit about like you've touched on it, but like the the

30:07

kelp versus naent iodine product and the fact that you know I was doing a demo in

30:12

Colona uh last week and my our iodine is

30:17

next to like three other iodines in that store and then you see the other iodines are like 17.99 19.99 20 and then ours is

30:26

next to it at like 50 50 bucks and then people look at that without any prior information and be like There's no way

30:32

I'm going to buy this one. Like, what's this True Hope trying to do over here? This is insane. I can get three bottles for this. So, and it's a really big

30:39

point because I do the, you know, we do these all of our reps, all our amazing reps across

30:44

the country, you know, when we do demos in different stores. We do iodine patch tests and we're able to like actually

30:50

give people a pretty good indicator in like 30 45 minutes of what their levels are like just by applying a few drops of

30:57

this nasent iodine which you know we've already discussed is very very unique and you can actually see kind of like

31:03

where your levels are at and then people are super interested to to know more about the product then I walk them over to the um to the adrenal or mineral

31:12

section where that might be might be had and they'll see the price difference and they'll See, it's wildly different. So,

31:18

I wonder if you could just touch on that because it's a common question that we get and there's there's a good answer

31:24

for it. So, why don't you take that away for us? Yeah, it's a multifaceted answer. Um, so

31:29

first of all, when we're talking about quality of product, uh, you know, and when I say quality, I'm going to

31:34

associate that with the ability for it to deliver results. We put it through the process like we

31:41

could just put out a an oceans sourced product like that's been extracted from

31:48

kelp or we could just take even iodide and just put it into a liquid form,

31:55

right? Put it in with the the alcohol or a glycerin base and supply it. And we

32:00

could easily do that and we could easily compete in the marketplace at the price that is pretty reasonable out there for

32:08

those types of products. And we could do that. Um but we don't and we didn't and

32:16

for very good reason because those products are already available there. We have no problem saying, "Hey, look, you want to get better?" Somebody phones us

32:22

up and they're like, "Hey, you know, I've got this condition. Maybe it's Hashimoto's or it's Graves and we're going to make recommendations." And

32:28

first of all, anybody who has hush motors or graves is probably going to know that you don't take iodine typically, but we'll get into that in a

32:35

minute because there is a way to do it and a very effective way in which those conditions can be corrected in not so

32:42

long of a time actually. It's it's really quite exciting. Well, and so I I I presume we're going to circle around

32:48

to that, but now that I've raised the flag, I'm sure we will. But let's say that somebody phones up and says, "Hey,

32:54

you know, um, I want to I I want to get this corrected." We have no problem saying, "Hey, well, go to your health

33:00

food store and just pick up a product." Picked up, you know, pick up an iodine product, whatever. The only reason that

33:05

we actually released the one that we did is because of the fact that we have the ability to put it in the unique form

33:10

that it is that makes it work much better. So it's filling a void in the

33:15

marketplace especially given some people have concerns around if I take too much iodine you know get end up with like

33:22

thyroid con congestion in essence where my thyroid is is not able to to process the the form of iodine right so we've

33:29

taken the guess work out of that once again making more gentle more effective and quicker at producing T4 hormones

33:34

downregulating to T3 hormones which regulate the metabolic rate of every single cell in the body.

33:41

Now, in relation to the iodine

33:47

overall and what we're doing with it is utilizing it alongside other products

33:54

that would help facilitate people getting way better than we otherwise would anticipate them to get. And so

34:00

when we look at the price point though, you know, you compared like let's say $50, which is on the high end by the

34:06

way. I think most would be well maybe maybe due to inflation all that. We haven't raised our prices um in quite

34:13

some time on that. We we try to hold the line, but um uh generally it be I would

34:19

presume $40 to $50. So either way, you're looking about double the price. When you actually do a comparative

34:26

analysis on value, this is where it becomes so important.

34:32

So you're making the initial purchase. You're looking at the products on the shelf and you're saying, well, you know, I've got the nasonine here and you know,

34:40

small little bottle $40 to $50. Wow, that seems like a lot. And then you have

34:46

the other bottle and you're looking at like ah 20 bucks. Well, I don't know much about these and they both say

34:52

iodine, but nent that's kind of interesting. Whatever. I'm going to buy this one. I'm going to save myself $20.

34:58

Here's how it actually breaks down. You're not saving yourself $20. What you're doing if you break it down

35:04

on a day-to-day basis is you're saving yourself about a dime

35:10

or two per day to take something that is not going to produce near the results. Now, people

35:17

will go and they'll spend five, seven, 10 bucks on a good coffee nowadays,

35:23

right? To get a good pickme up in the morning. Why? Because they like the way it makes them feel. It changes their

35:29

their neurochemistry. It changes their metabolic rate. And they have a high off

35:36

of it, right? And it actually helps produce serotonin, which that's another topic. And it's not a good way to

35:42

produce serotonin. But here you have this this pickme up taking place by

35:48

going and getting a good a good coffee and you're willing to spend that. Now imagine if you could take an iodine that

35:53

is going to give you a pickme up. It's going to increase your metabolic rate. It's going to increase the production of

35:59

T4 hormones once again down converting to T3 hormones regulating the metabolic

36:05

rate of every single cell in the body. Imagine you could take one at an

36:10

additional 10 to 20 cents more per day when you break it down because there's

36:17

1300 drops in this bottle. This isn't a one month supply. Not even close. You

36:22

you'd be taking way too much to make this a one month supply, right? 1300

36:27

drops is what's in the bottle. So when you spllay it out over the period of you know 3 months um you're literally uh

36:35

when you're comparing at the the health food store shelf you're literally saving yourself a couple dimes a day maximum

36:44

to have lackluster results. And so what are those results worth to you? What is that extra energy worth to you? What is

36:50

that extra thyroid function worth to you? What is the extra um enhancement in your vitality for life and your mood

36:57

worth to you? Is it worth um less than spending 10 to 20 cents? So there's

37:04

really an educational factor that we um employ when we are educating health food

37:10

store staff on this. And as such by doing that, this is actually one of our top sellers. This little guy here,

37:17

right? It's it's kind of the new kid on the block. And yet it's one of our top sellers month after month, year after

37:22

year be even though it's double the price of what you would expect iodine to

37:28

be in a health food store. Perfect. Yeah, that's a great answer.

37:33

Yeah, I think that once you take those things into consideration, once you look at, you know, how many drops you would

37:39

be taking a day and you've got 1,300 drops in there, that bottle is without question an investment. And before we go

37:47

on to because I'd love to talk about like um iodine and common thyroid

37:53

disorders and how and I've had this conversation with a lot of people that you're told not to take an iodine

37:58

product what you know whilst you're maybe on synthroidid or you you're going through like a early diagnosis or

38:04

something but iodine has got way more um benefits to it than just you know

38:10

providing the you know the building blocks to thyroid hormones and how important they I mean, that's incredibly

38:15

essential, especially in a in a in a woman's hormonal structure. I think it's it's really

38:22

really important. But I'd love to get your ideas in regards to iodine and its

38:28

other applications because, you know, my my grandmother used to put it on my knee

38:33

when I scraped my knee. I remember her she used to put it on her throat like to get absorbed like really quickly into

38:39

the kind of the area. I'm not sure like the science behind that. not sure what iodine she was using, but it's um yeah,

38:46

obviously that's the that's where the thyroid lies, but I feel like so that my

38:51

grandmother's been been passed for a long period of time, but you ask people about iodine now and what where they've

38:58

heard of it. It's always just about thyroid stuff. There's nothing there's no other applications for it. So maybe

39:03

you could just kind of jump on onto the other powers of iodine. Absolutely. uh you know once again you

39:10

know we're dealing with symptoms hacking at the leaves rather than going to the root and as such that creates a sense of

39:16

myopia where we get become very nearsighted and we fail to recognize the

39:21

synergistic effects that iodine plays within the the whole body. So let's start let's say with detoxification.

39:28

Iodine will help detoxify you from lead cadmium and it also does something quite

39:34

unique in relation to its detoxifying powers. It helps displace

39:40

fluoride and broomemide and chloride other hallides. Right? So when you're looking at the periodic uh table of

39:46

elements you have these other um um I don't want to call them minerals

39:52

but you have these other elements that are uh competing. uh they're the same

39:58

type of structure as iodine and they're competing with iodine in the body. So fluoride is one of them. It's very

40:04

similar to iodide, chloride, broomemide. Now what's interesting is that we become

40:09

inundated with fluoride and broomemide and chloride, right? It's available, right? You're getting fluoride and

40:15

bromide or fluoride, sorry, and and and chlorine in your everyday drinking water if you are drinking municipal water.

40:23

Another argument as to why I live where I live. So um you know you avoid all that amount of well but anyways so um we

40:32

get inundated with that and when you're deficient in iodine guess what occupies the spots where iodine should be

40:37

fluoride and chloride but now um iodide used to be used iodine used to be used

40:43

as a as a dough conditioner in commercial bread making and in the 70s

40:49

they really shifted that out because they were concerned that we might be getting too much iodine so then they replaced it with broomemide

40:55

But nobody asks the question about should we be concerned about getting too much broomemide because there's no

41:01

therapeutic level of broomemide. Um there's no known therapeutic effect that broomemide has in the human body.

41:07

There's no known benefits to getting broomemide whatsoever. So we replace something that we knew was good but we

41:13

thought maybe we're getting we're getting a little bit too much of it and we replaced it with a toxic element.

41:19

Makes a lot of sense, right? But it happened nonetheless. And so now we're getting inundated with broomemide, but

41:25

not just through um you know, commercial breads, but also in linens. A lot of your linens, you know, like couch beside

41:32

me here, it's going to have some elements of broomemide in there as a fire retardant. And we're absorbing that

41:39

through our skin, you know, largest or organ in the body, skin, and it is just absorbing all of this stuff. you know,

41:46

you're sleeping at night on these linens and they've been treated with um a fire retardant type um broomemide

41:53

um uh concoction. So now you have toxic amounts of fluoride,

42:00

bromide, and chloride accumulating in the body. And the iodine will actually help displace

42:07

those elements. And this is why it's actually crucial to start off slow with

42:12

iodine because if you detoxify too fast that your body is incapable of flushing

42:17

it out through the kidneys, it will come through your skin and in a very itchy

42:23

form of rash called a broomemide rash. And so you want to avoid that. That's

42:28

why you start slow because the detoxification is inevitable. It's going to happen. Let it happen at a gentle

42:34

rate that you barely recognize it versus at a rate that you're breaking out on with these hideous type rashes and

42:40

you're scratching yourself because they're itchy to the point that you're breaking skin. And I'm speaking from

42:45

experience there, by the way. So, um, not not comfortable, not desirable. And

42:51

so, uh, definitely don't recommend doing too much iodine too fast, too soon. So,

42:58

that's the first aspect of it is detoxification. as it replenishes the levels of iodine

43:05

where the iodine needs to be which is oftentimes in the glandular areas of the body which now brings me to another

43:11

point. The very formation of glandular tissue

43:18

requires iodine. And if you are deficient in iodine,

43:23

the ability or the I guess propensity that uh for your glandular tissue to

43:30

develop cysts, mal forations of that that glandular tissue is increased

43:36

significantly. So if you want to avoid cysts developing within the glandular areas of the body, iodine is the

43:44

solution. So there's that. So the very formation of glandular tissue requires iodine. So

43:49

that's another benefit. So we have detoxification. You have the formation of glandular tissue. Um another one

43:55

would be brain development. That's one that's largely overlooked. Even though and I I don't trust what the World

44:01

Health Organization has to say. often times what they have to say is is a joke and should be taken as such. But they

44:07

got it right on this one where they actually identified that the consumption of iodine in pregnant mothers

44:15

was the number one preventative um um measure that could be taken to uh

44:23

prevent um uh it's critism I believe but anyways um

44:28

underdevelopment of the brain in the fetus. So brain development of these

44:35

unborn children is absolutely crucial

44:41

to have adequate levels of iodine in a pregnant mother. Now

44:47

even with adults it's very very important that iodine consumption

44:52

happens because our body is continually either degrading or upgrading if you will um depending on the environment

44:59

that we create within it. And we've seen that we've actually seen where brain cell regeneration can take place. Um

45:04

that was done in animal studies. But it just highlighted that when you radically transform the internal environment in a

45:10

body that even if there's missing brain material, that brain material can begin to regenerate and regenerate even in

45:17

full. And that's what animal studies have identified with the use of our Empire Plus supplement. And so you have

45:24

an adult who's been deficient and maybe maybe they they've got like a a you know an issue, a cognition issue now because

45:31

of the brain degradation that's happened um over the years over the decades. Well, when you take iodine and obviously

45:39

it it works even better when it's alongside other nutrients as well uh providing the synergistic effect of of

45:45

all of them. But the iodine can actually enhance one's IQ, their their level of

45:52

cognition. And the studies have identified that in areas where um there

45:58

you have a group of people that's very deficient in iodine versus an area where they have a lot more iodine is that

46:05

there's up to like 13 and a half points difference in IQ level. That's pretty big. like that. That could be the the

46:12

major uh factor between being successful in life and doing really well versus not

46:20

getting things figured out and and repeating uh you know not not ever generating enough self-awareness to to

46:27

identify what's going on in our lives that's holding us back, right? Like that's a pretty big difference. So um

46:33

really really important uh to to have iodine for brain development pregnant

46:38

mothers for the unborn children in uterero and as well as for anybody from

46:44

childhood to adulthood. Important important important it is for that. So,

46:50

I'd love to sorry I'd just love to just add into the into that because I've got I've got a lot of friends and my wife

46:56

who've had babies in the last like couple of years and I'm actually paying for that with baby fever for another

47:01

trial here, but that's a different story. Um, but they're amazing. I love them. Babies are great. Um, but the

47:07

prenatalss being recommended either don't have any iodine, they either have

47:13

them in very low amounts or they have them in really poor forms. And I I have

47:18

the conversation with these like mothers or these new mothers. And there was never a conversation with doctors,

47:24

midwives, pediatricians about iodine and its role. And it is like significant

47:30

when it comes to everyday health anyway. But when you are, you know, creating,

47:36

you know, God's God's most wonderful creation, like it's so so unbelievably

47:41

vital. And it's we're just doing such a terrible job within the um within the

47:47

practices that should should just should be doing better. But I guess they're working off data that kind of feeds down

47:52

and they just work off the recommendations. But again, it's an area where we have to be educated. We have to

47:57

be motivated. We've got to be doing our own research when it comes to these types of things. And you know, just taking something because a pediatrician

48:04

or a doctor or a blog poster said something, we we've got to be doing a little bit better than that.

48:09

Oh yeah. AB. Absolutely. You know, it's unfortunate. It's when you take a look at all the information that's being made

48:15

available to us and all the information that's being withheld from us, you have to look at it and say there has to be some form of intent here. And and surely

48:21

it couldn't be that it's backing a trillion dollar industry every year in the treatment of disease through, you

48:27

know, um Rockefeller or petroleum based pharmaceutical medication, right? Surely it couldn't be have anything to do with

48:34

supporting that industry. Um but yes we we are being deprived of the information that we need uh to make good decisions

48:42

to to be able to produce appropriate products to understand what the needs the human needs are the basic

48:48

fundamental human needs are um on a physiological level right and when we

48:54

don't understand what those needs are then we'll always fall short of the mark and so fortunately

49:01

uh you know it was really just an answer to prayer uh through my father's was desperate pleading to save our own

49:06

family from the debilitation of mental illness in our in our home that had already resulted in multiple suicides

49:12

that this answer came about that was so unlikely and so incredibly ridiculed as

49:18

soon as it actually launched and it was radically transforming the lives of people with with mental mental illness

49:24

being the the Empire Plus 16 minerals 14 vitamins three amino acids three antioxidants

49:30

and so you know doctors were looking at saying you know and We were being just

49:36

scorned, right? Like, are you kidding me? That doesn't correct bipolar disorder. Well, that's funny because

49:41

then when the first study rolls out and it shows it's over three times more effective, well, what does that then

49:46

anti-depressant treatments for bipolar? Well, what does that say? Well, not what they wanted it to say. And that's when

49:52

Health Canada literally came in and immediately uh shut down further studies, blah blah blah. And we all, you know, the history is is just rich with

49:59

with opposition to prevent this from ever coming forward. Once again, validating there's definitely um an

50:05

agenda to prevent us from not having the right information and being able to make informed decisions surrounding our

50:11

bodies and our health um so as to thrive in this in this life. So iodine is, you

50:17

know, falls absolutely within that as well. And in fact, there was even a recent uh podcast in the last year uh

50:25

from from some individuals that were that are really deep into the the natural health side of things. And it

50:31

was really disheartening um because it was using information that um wasn't

50:37

exactly upright and and and correct. And the premise of the the podcast was that

50:43

we're getting too much iodine in our diet. But yet there wasn't a single thing, not a single citation in the

50:49

entire podcast that would identify where one could actually go and verify that we

50:55

are in fact getting too much iodine. And the testing that we get, whether you're doing a patch test, which you know, I've

51:01

got on my arm, right? You can't really see it right now, but I've got a little patch on my arm here. There you can see

51:08

it now. The color um I've got it on both arms. And that in itself is an indicator uh as to how fast

51:15

you're absorbing it as to whether or not you have enough. It's kind of a crude test, but it's actually uh somewhat of a

51:21

reliable test nonetheless because I've seen in areas where they um uh up north

51:26

where they're exposed to a lot of endocrine disrupting oil and gas um

51:31

byproducts like benzene, xylines, that type of thing. Um as well as they have very low levels of selenium in their

51:37

soil. uh that they have um and it's well known that in those areas they they call it a goer belt. Um so clearly there's

51:43

thyroid issues occurring. I've I've seen it where you perform that test in that area compared to another geographical uh

51:50

region and the um the rapid nature in which the iodine absorbs into people

51:58

that I've done the test on up in that area is significantly faster than what

52:04

I've seen anywhere else in my travels. uh shocking is what it what it was. I

52:09

because I'd never seen it before until I and then I started doing the research into that particular geographical region

52:14

because we were living there uh for a while and realized oh wow we are being poisoned and we are being uh depleted if

52:22

you're relying on any food in that area because selenium is just so low in that particular area within the soils and selenium is one of the key nutrients

52:28

that works synergistically with iodine to ensure a healthy optimally functioning thyroid. Um but then also if

52:37

you take a look at um you know like urine tests as well

52:42

um they will identify whether or not you are getting enough iodine or you're

52:47

deficient uh just based on you do a test where you take let's say 1 milligram of

52:53

iodine and then you you take your urine samples and and identify how much iodine

52:59

just came out of there and if you end up with let's say 950 um micrograms. So 95% of that uh that

53:06

iodine that you took, if that's excreted out of your urine, then yes, you can say, "I have enough. I have enough. I

53:12

don't need to take as much anymore. I can I can go down." But let's say that you only have 10%. Let's say that you

53:18

have, you know, 100 micrograms out of 1 millig coming out of your urine. Where

53:23

did the other 900 micrograms go? It was absorbing into tissue, tissue that was

53:29

deficient in it that needed to absorb it. And so there is testing to identify

53:35

that as a whole we are largely deficient in iodine. And it's just unfortunate because there's a lot of uh

53:40

misinformation that's starting to go out there to create more confusion. And we understand the principle um the powers

53:46

that be understand the principles that a confused customer doesn't purchase. Confusion creates apathy where you don't

53:55

act. whereas um clear concise information will motivate you to move in

54:01

that direction that the that that that concession is telling you to go. Right?

54:06

So that's kind of what we're up against here is there's a bit of of an information war, if you will, um

54:13

surrounding uh good information and misinformation around how to empower ourselves to be as healthy as we

54:19

possibly can be. Yeah. And again, yeah, going back to it's so important to to do your own

54:26

research, be skeptical, and ask questions, listen to podcasts, don't take anything as like gospel. You have

54:32

to be really responsible out there because there's so much information um regardless of where you're looking at

54:38

looking for it. And yeah, iodine, it's especially, you know, I've got young kids and it's it's it's winter winter

54:44

flu season. You know, I I bump up my iodine specifically for that. You know, it's an antimicrobial powerhouse. I

54:50

don't think there's any virus or bacteria that can that can thrive in an iodine rich environment. And that's a

54:57

really massive thing that we've kind of gone through over the last four or five years like you know really um healthy

55:02

organic relatively completely risk-f free when taken responsibly and a really

55:09

important product. Yeah. You talked about like the toxic load of people um its role in detoxification. Um I iodine

55:15

in pregnancy so huge. There's even a lot of research on iodine and cancer prevention. So, I think we should jump

55:21

back on we'll do we we'll do a kind of a um podcast too on those specifics because you know iodine is just way much

55:28

more than you know feeding the thyroid and um I just wanted to ask you one question before we move on to like

55:34

Hashimoto's disease and iodine. Um iodine iodine you mentioned about heavy

55:40

metals and it's displacing those heavy metals to get rid of the body. What's the what's a product that you could take

55:46

as well? because you can displace those heavy metals. That's great. But you also have to efficiently get them out of the

55:51

body. So, what else could somebody be consuming and taking at the same time as iodine if they're looking to, you know,

55:58

you use it as a do detoxification product? Uh, you know, whenever you're engaging

56:04

in any form of detoxification, um, and just to just to be very clear, the displacement, by the way, with the

56:10

iodine is is mainly um, uh, fluoride, bromide, chloride. um those are the ones

56:16

that don't chilate and they don't get pulled out. Uh if you're doing like a heavy metal detox, something like that,

56:22

it's not going to generally affect fluoride, bromide or chloride. Uh whereas iodine will actually knock it

56:27

out of the place and occupy the um you know, say hormone receptor site or whatever that uh that is there that was

56:34

being occupied by this basically false iodine. Looks the same. body responds to it as if it's the same except that it

56:41

doesn't actually do the same thing, but it thinks it's the same thing. Um, but yeah, so with like lead and cadmium,

56:47

it's it's removing in a different way. But, um, whenever you I mean, this is something that people should be doing

56:52

just on a regular basis, and we should be eating detoxifying diets in the first place. we should be eating um things

56:59

like rich in greens and stuff like that that would naturally bind and chilate uh

57:04

you know to these these heavy metals and pull them out of our system. And so you could be taking things like let's say

57:11

cilantro. Cilantro is a fantastic one by the way. Um especially when you were talking about heavy metal detox, it

57:16

helps pull stuff out of out of your system. Um generally you have to heat it up though and so eating it fresh doesn't

57:22

do near as much. So, you actually have to get it um uh like blanch it, let's

57:28

say, in hot water real quickly or uh have it in cooked food um because

57:33

there's there's a chemical change that takes place. I'm currently taking a tincture of cilantro and in order for it

57:38

to work effectively, I I literally take my tincture and I put it in in a little like shot glass and I'll put uh like a

57:45

140 degree Fahrenheit water in there. So, like, you know, like a nice warm tea type um uh heat and I leave it for a

57:52

couple minutes and I'll drink it and it do does its job then. But that's actually what you need to do.

57:58

Um you can take things other like binders like activated charcoal, uh

58:03

especially if you're if we're talking about releasing stuff into the into the intestines. Um things like activated charcoal, bentonite clay, uh zeolyte,

58:10

things like that. I know there's some controversy around zeolyte. Make sure that you know where your sourcing is coming from that it's it's a clean form.

58:17

um uh you know, so things like that, binders that will actually grab on to

58:23

the minerals or the heavy metals, sorry, and pull them out, which by the way, often times they will grab onto minerals as well. So avoid taking them at the

58:30

same time as you would say like taking Empire Plus because what you're doing is you're putting something in to only have

58:36

it drawn out of your system versus receiving the benefit from doing so. Amazing. That's great. Thank you, David.

58:43

Um, yeah, let's talk about I want to be conscious of the time here because it's it's a long episode, but we're covering

58:48

so many great topics and we will certainly do a part two where we can talk about more specifics about the other applications of iodine. But I've

58:56

got to talk to you about hypothyroidism, uh, Hashimoto's disease, because so many

59:02

people I had this conversation with have thyroid issues, they they're told that they cannot take an iodine product, that

59:08

that is not a good thing for them to consume. So you know we've got other

59:13

thyroid conditions as well hypery thyroidism you know overactive nodules

59:18

go thyroiditis by itself but in regards to like thyroid disease and being told

59:24

not to take iodine where do we where do we sit with that? Yeah. So typically

59:30

that is applicable to two conditions that are actually being identified as

59:35

kind of one condition but at opposite ends of the spectrum as to what it's doing to the thyroid or in how the

59:40

thyroid's responding and that's Hashimoto's and Graves disease which are literally

59:47

the same condition just one's on for some reason creates hyper and one's in hypo and as such it's interesting uh so

59:54

first of all you're not supposed to take iodine with it they're both listed as autoimmune immune conditions and you

59:59

won't respond well to iodine. And so just about anybody who has Graves or Hashimoto's has probably been apprised

1:00:06

of that. And I concur for about 3 weeks

1:00:11

because that's all it takes in order to change the environment where we can then

1:00:16

or apply uh nasonine without any negative effects which is really cool. And all we do with that,

1:00:24

I'm just going to, you know, kind of let the cat out of the bag here because it's a very, very simplistic protocol, um,

1:00:30

requiring two other products of ours, plus another product that we just recommend you go to the health food store. Uh, you can get fantastic

1:00:36

versions of it there that that work. And it's simply this. First, uh, the f the

1:00:43

foundational formula, the fundamental nutrients in Empire Plus, uh, we need to utilize this to embolden the thyroid,

1:00:50

get it working well. Why? one, you know, just just right off the bat, aside from the fact that it's a very holistic

1:00:56

approach with the the 37 nutrients in here that are working synergistically and in proper balance, but it contains

1:01:02

the malinum, it contains the vitamin C, it contains the vitamin B2 and the B3 um

1:01:08

and the selenium that's necessary and the magnesium as well. So, there you go. You have three other minerals there. Um,

1:01:14

and it contains small amounts of enositol as well. Uh, that would help the thyroid come into a state of

1:01:20

functionality that would help remove the dysfunction within the thyroid that's

1:01:26

ultimately laying the foundation for that autoimmune condition, if you want to even call it that, of Hashimoto's or

1:01:34

um, Graves disease. Now, so that's the first thing is you take this at the recommended dose, and it's four to six

1:01:39

per day. I would recommend just go up to the six per day. You're going to feel better anyways from taking it. um it's not just going to help your thyroid,

1:01:45

it's going to also turn turn your brain on to a much higher degree. The second one is

1:01:51

anositol. Even though this contains it, it doesn't contain it in adequate amounts. We're talking grams is what you

1:01:58

need to really prime the thyroid. Um changing the entire function of it that

1:02:05

by the time that you know 3 weeks is done, uh you're we're working with a different thyroid than what we were initially.

1:02:11

And so what we recommend is a heaping teaspoon of this three to four times per

1:02:16

day. Okay. So this is Graves Hashimoto's protocol. So those two right off the bat. The third one is um just chelated

1:02:25

selenium. Uh and you can find that in like selenium glycinate. Uh so it's it's um

1:02:32

chelated bound to you know selenium is bound to glycine and or an amino acid.

1:02:37

Um and uh or you can find it like methioelen or selenomthionine right

1:02:44

which is just another amino acid methionine um and it's chelated to that.

1:02:49

So it's it's a more bioavailable form than than just elemental selenium and it

1:02:55

does a better job and what you do is you take 400 micrograms of that chelated selenium every day. You do those three

1:03:02

things, the chelated selenium, the empower plus and the anositol.

1:03:08

You do that for 3 weeks. By the time 3 weeks is done, you continue on with it. Um, you can

1:03:15

eventually remove the selenium because this does contain selenium. Um, but you have to top it off to start off with to

1:03:21

to correct the dysfunction. You can now introduce the iodine. And

1:03:26

you do it slowly. Start at one drop per day and over the next three weeks. By the time you get to week six, you should be taking about 10 drops per day. And

1:03:34

what we've seen is phenomenal in relation to the blood work that's coming back in relation to the the proper

1:03:41

production of of T4 and T3 hormones. It's phenomenal. Um I've seen

1:03:47

turnarounds. Uh the the most dramatic case that I saw uh was not that long

1:03:52

ago. um young young lady and um and she always had incredibly elevated thyroxine

1:04:00

levels and I gave her the protocols. They went

1:04:06

down to a store the next day and picked it up and 7 days after picking up the product, so they had a full week to be

1:04:12

on it, she had her blood work done because her blood work was done on like clockwork every six weeks and so it just

1:04:18

lined up that that's when it was to take place. her endocrinologist got back to her and said uh with with a phone call

1:04:24

and said your thoroxine levels have normalized seven days. Seven days um and we hadn't

1:04:33

even introduced the iodine yet. We had we were just fresh into this and this is somebody who was diagnosed with Graves

1:04:41

and all of a sudden you know cuz I'm like well where would your thoroxine levels normally be? Well elevated to

1:04:46

extremely elevated. Oh how interesting. I said, "You ever see them in the normal range?" "No." Said, "Well, that's

1:04:52

fantastic. That was faster than I thought it would be, but cool." Like, what a blessing. And so, we we've seen that. We've seen

1:04:58

dramatic changes. And not just with her, but we've seen that the changes where just people feel they start to feel the

1:05:04

difference within, you know, one week they're looking at and saying, "There's something changing." And so that's how

1:05:10

we approach uh these incurable conditions, autoimmune conditions of

1:05:15

Hashimoto's and Graves, which oftentimes would result in radiating the thyroid or removing the thyroid. Um and yet here we

1:05:23

are putting the proper fundamental, I'm going to be very very very emphatic on

1:05:29

that fundamental nutrients. These aren't herbs that we're using and I have nothing against herbs. These aren't

1:05:34

homeopathics that we're using. um these are actual nutrients that your body

1:05:40

needs. They are essential nutrients. And all we're doing is is taking that um you

1:05:47

know looking at the root, identifying the root of the dysfunction and addressing it with the nutrition that we

1:05:53

needed all along, the nutrition that should be in our diets every single day

1:05:59

in adequate amounts, but it's not. We we are getting every one of those ingredients. You're getting an all every single day. um that you're eating.

1:06:07

You're getting an oscosol, right? You're getting 33 out of the 36 ingredients in here every single day just from eating.

1:06:15

And it almost doesn't matter what you're eating, you're getting those ingredients. Um but you're just not

1:06:21

getting them in adequate amounts. That's the issue. And so now we're supplying them in the

1:06:27

right form in the adequate amount. and the body is correcting itself. So what

1:06:34

we're actually identifying is that many of these issues are merely nutrient deficiency disorders that have resulted

1:06:40

in dysfunction. Call it what you want. Good. You can put a label on it. Hashimoto's graves. But what was the

1:06:46

underlying situation that caused that condition to arise? Oh, you were lacking

1:06:52

nutrients. And some people will argue, yeah, but wait a minute. Environmental toxins. We have way more toxins than

1:06:57

we've ever had before. That's true. But toxins will not generally be able to

1:07:03

wreak the havoc that they do unless you're in a nutrient deficient state. Because if you have proper levels of

1:07:10

nutrients, one, your methylation is enhanced, which means your detoxification is enhanced, which means

1:07:16

you're able to, and I'm not saying I'm being an advocate of having being subjected to uh being exposed to

1:07:22

environmental toxins by any means, avoid it like the plague, but if you are

1:07:28

subjected to them, if you are introduced to these environmental toxins, you can rest a little more assured that your

1:07:34

body's natural detoxification processes are actually working the way they should

1:07:39

and that you're not going to end up with some incredible disease from being exposed to, you know, normal levels of

1:07:46

environmental toxins. I'm not talking something extreme like hexavail and chromium as we're all aware with like

1:07:52

the Aram Brochovich story and whatnot, right? But so within reason um our

1:07:58

bodies will handle being subjected to these types of toxins without having to go uh through incredible um lengths or

1:08:05

jumping through a lot of hoops to to clean our bodies out if we have the nutrients that we needed all along.

1:08:12

Fantastic. And you know we have these disorders. We have these diseases which you know symptomology ticking of boxes.

1:08:20

You have your bracket label disease but it takes it can take months, years,

1:08:27

decades for some people to get into that position where they actually have you know like a thyroid disease, thyroid

1:08:32

diagnosis. But before that there are certainly signs and symptoms. The body is

1:08:37

incredibly intelligent in regards to letting us know when there are issues on

1:08:42

the rise and then you know that disease ends up manifesting in my opinion when the body just can't handle the the

1:08:49

deficiency anymore. So maybe you could let us know. But what are some of the most common symptoms or warning signs

1:08:55

that someone might be low in iodine without realizing it and then you know

1:09:00

not doing their very best to avoid getting to the state where they actually have a you know a serious disease.

1:09:06

Well oftentimes in just metabolism and energy levels right like Dr. Brownstein.

1:09:11

He's he's uh you know one of the world's leading experts on uh thyroid conditions

1:09:16

and the um administration of iodine and

1:09:22

uh and he he talks about how many people are walking around with thyroid conditions that have not been diagnosed

1:09:29

and how it's actually becoming quite a norm within our society

1:09:34

to the point that uh you know if we're if we're grading off a curve you know most people are walking around with with

1:09:41

thyroid um dysfunction, underactive thyroids, maybe they're overactive, but

1:09:46

dysfunctional thyroids nonetheless. And they don't have a clue because it seems like that's normal because so many

1:09:53

people are walking around with these conditions. And it's not until it gets to an extreme level where you start to

1:10:00

see it where you see, let's say, massive amounts of weight gain or something like that and and nothing is regulating

1:10:05

properly. the whole endocrine system has has uh come into a state of dysfunction that um it's not you know all of a

1:10:13

sudden then it's like oh I better go get find out what's going on and you get a diagnosis. Well realistically the issue

1:10:20

should have been addressed years before that even showed up physically. Um, and

1:10:27

so often times there's that. There's also just, you know, the feelings of depression and stuff like that where you

1:10:32

just feel really low in relation to life and that can also be an aspect of that.

1:10:39

Obviously, there's a lot of overlap with what we're doing with uh supplying the body with, you know, the 16 other

1:10:45

minerals and and or I guess 15 other minerals in here because there's 16 total including iodine. Um but uh you

1:10:52

know there's the fact that it could be other minerals deficient that are

1:10:58

causing you know mood disorders which we see right like the very production of of

1:11:03

serotonin to to get tryptophan to turn into serotonin requires two enzyme reactions requiring six vitamins and

1:11:10

minerals iron methyl folate vitamin C D and B3 as well as activated B6

1:11:17

uh pyrooxine 5 phosphate right And so we see how those play into the production

1:11:23

of serotonin to make us feel good. And the same six nutrients are necessary to take tyrosine and convert into dopamine.

1:11:28

And so, you know, maybe iodine wouldn't have impacted, you know, the the serotonin or dopamine production. And if

1:11:34

we're not producing enough of that, we're going to feel pretty lousy. But let's say you're producing enough of that, but you have a thyroid issue.

1:11:39

You're just going to feel pretty lackluster quite often or um overly

1:11:46

elevated. You're going to speak way too fast. your mind is racy. Um, and your

1:11:51

body's going to generally identify that that you have a hyper thyroid issue because you have like no excess weight.

1:11:59

Uh, you can't gain weight. Um, because your metabolism is running too high. Everything's just overactive because of

1:12:06

it. So there there are tellt tell signs. Um, but at the end of the day, you know, the approach that I love to take is

1:12:13

ensure that you are getting the vitamins and minerals, amino acids and omega fatty acids that you need on a daily

1:12:19

basis. Let the body take care of itself and watch your body come into a state of homeostasis where you are in balance.

1:12:27

You feel great versus trying to chase down symptoms.

1:12:33

Yeah. Yeah. And I would also just love to throw in there, I I talked earlier about how important it is to do your own education, do your own research, and

1:12:40

become, you know, your own health advocate on your own personal journey because nobody knows nobody knows your

1:12:46

body better than you do. I also think it's a challenging it's a challenging thing in 2025 to actually take 5 to 10

1:12:53

minutes to check in with your physical body in a conscious mindful way. I think

1:12:58

unless you are deliberately taking the time to do that, you will unconsciously

1:13:03

walk around with these, let's say, lowgrade symptoms and you will be able to get through the day. You'll be able

1:13:09

to get to sleep. I'm sure the sleep won't be great, but you will be waking up and you'll be requiring coffee and

1:13:16

sugar and these things to kind of get yourself through. But if you're able to actually take I want to say 10 15

1:13:22

minutes to actually sit with yourself, close your eyes, being mindful, reconnect your mind and body through

1:13:28

this the beautiful veagal nerve that we have. You can even look into working with sematic practitioners. Um so many

1:13:35

free podcasts and meditations that you can actually engage in that's actually going to help reconnect your mind and

1:13:41

your body and you can actually check in and are you actually feeling great? Do you have low gradede pain? Do you have

1:13:48

fatigue? Do you have brain fog? Do you have these things? And it can be really difficult to recognize those patterns of

1:13:55

deficiency if you're not spending that quality time doing that. And it's a really important investment. I I'd love

1:14:02

to just finish off with three kind of rapid fire questions, David, just to finish off the show, just to give people

1:14:08

some, you know, actionable items in which that they can start engaging in nent iodine. And you can visit our

1:14:15

website truehopcanada.com. on there's a where to buy um page. You can go in you can put your you can put your location

1:14:22

in there and find your local health food store and you can you can go in there and talk talk to them about iodine and

1:14:27

nent iodine and our product and you know we we do a lot of training with our retail staff across the country. We've

1:14:34

got amazing reps that make sure that people are up to date in regards to what's what our products are doing, why

1:14:41

they're so important, and you can go in there and ask questions because, you know, a lot of the retail staff are

1:14:48

incredibly knowledgeable when it comes to these products and they know that, you know, our products work. That's why,

1:14:55

you know, Empower Plus, Nason, iodine, Freemos, and Norl, they're some of the top selling products in all of these

1:15:01

stores. So go in there and ask questions, form a relationship and a community with your local health food

1:15:06

store. I highly recommend doing that. But in regards to like some action items to get people enlisted in nasent iodine,

1:15:14

being aware of its importance and actually getting into their body on a consistent basis, when is the best time

1:15:19

to take nasent iodine and can it be taken alongside other supplements? Best time to take nasin dodine morning

1:15:27

empty stomach ounce glass you know uh shot glass ounce of water activates in

1:15:32

the water very first thing I do every morning is I go and this is where I'm at and where I've been for many years I lit

1:15:39

I wake up and the first thing that I do the first thing that I put into my mouth is 10 drops of iodine in an ounce of

1:15:46

water and I swish it around because a lot of it will absorb right there and generally within 5 to 10 minutes I'm

1:15:52

starting to wake up more. Why? Because production of T4 hormones are already occurring. T3 hormones then being

1:16:00

produced from that and my metabolism is now kicking on.

1:16:07

Perfect. And it's also a phenomenal um like oral mouth rinse, you know, as we

1:16:12

said, like you know, antifungal, antibacterial, antiarasitic, antiviral. really phenomenal product to take um

1:16:19

first thing in the morning especially when you're you know hopefully with a you know a kind of healthy digestion and good quality sleep your body is just

1:16:26

like ready to rumble with whatever it whatever you give it exactly yeah and then and then so that's

1:16:32

the best time to take it now what I do like if if it's convenient

1:16:37

um this is what the ideal would be is I'd actually probably take five drops in the morning and if it was convenient for

1:16:44

me to take it again right before lunch, I would do so and I would take another

1:16:49

five drops or let's say three drops and then maybe I do two before supper. So,

1:16:55

see how I'm degrading it as, you know, lessening the dosage as we get into the evening because it's energizing.

1:17:01

Um, the only time I've seen it uh recommended taken at night, it was funny. I walked into a health food store and I just said, "Hey, what are you guys

1:17:07

finding with the nasine? How are you liking it?" And the store staff said, "Oh, I'm I'm loving it." She says, "I

1:17:12

take it um at night before I go out on the town." Like, "Okay." All right.

1:17:19

That's interesting. Yep. It's It's a wake me up. Sure. All right. Your your metabolism is kicked on at night. That

1:17:25

is not proper, but sure, you do you. And so, um yeah, if you want a good sleep,

1:17:31

don't take it before bed, but that's the ideal is to take it throughout the day because it's active really in the body for about two to three hours. And so you

1:17:38

don't want to, you know, diminish the amount that's available for the thyroid to be be producing T4 hormones and just

1:17:44

take a spike in the morning and then nothing else. So that's actually one of the reasons why I do the patch test there. Um, is not only as a test, but as

1:17:52

an extended release because now it's slowly absorbing my skin because I know that I'm not likely going to get my

1:17:58

second and third dose in, but I know that it's easy to get my first dose in. Why? Because it's habit. It's been habit

1:18:04

now for over 10 years. First thing I do in the morning, I go and walk walk to to my Berky filter and I pour an ounce into

1:18:12

the glass. 10 drops, swish around, done. And then and then after I'm done my

1:18:18

shower, I then go and put three drops on this arm and then three drops in this arm. So I'm actually getting 16 drops

1:18:24

per day. And I've been doing that now for the better part of well actually over 10 years uh since we first

1:18:31

introduced it. um actually just over 11 years. Uh 11 it was September of 2014

1:18:38

was the first time that we started putting it to the test. We hadn't released it yet as a product. It was in

1:18:44

testing phase and that's when I broke out on that beautiful rash uh the broomemide rash from taking too much too

1:18:51

fast. All right, perfect. Thank you. And would it be good to maybe consume that on its

1:18:57

own and space out maybe Empower Plus and Free Minos? What do you think about that in regards to other supplements with

1:19:03

iodine? No, if if you take it on an empty stomach first thing, you know, within a

1:19:09

few minutes, you should be able to do other stuff. You should be able to start consuming other products because it

1:19:15

absorbs rapidly. Um, the hallides are known for rapid absorption. So, if you

1:19:21

were to take, you know, municipal water that has chlorine and you can test the chlorine in there and the, you know,

1:19:29

this is an interesting test because a lot of people that are in involved in the Kangan water machines will will

1:19:34

highlight this for you and they'll use this as a test. You take that and you put in your mouth and swish it around

1:19:40

and spit it back into the water or back into the cup and then you test it for chlorine. Oftentimes, you won't test

1:19:45

chlorine in there anymore. Where' the chlorine go? it rapidly absorbed into you into your cheeks. And so iodine is

1:19:52

is the same way, especially the nason iodine with a very very low surface tension. So it's not going to be sitting

1:19:58

there slloshing around in your stomach and then all of a sudden you're taking uh other things, which you could

1:20:03

anyways. You could take empower plus and it wouldn't it shouldn't do anything. Um, but you know, it's going to absorb

1:20:11

so quickly that you know, as long as you're doing it initially on an empty stomach, so it's not absorbing into

1:20:17

material like food that's sitting in your stomach, then you're going to get the maximum amount. And that's why I switch it around my mouth first because

1:20:23

the vast majority of it will actually absorb into your cheeks and under the tongue and all that, which is very close

1:20:28

to the thyroid, hence why it's able to produce the results that it does so quickly.

1:20:34

Fabulous. And yeah, my next question is about that. How long does it typically take for someone to begin, you know, noticing the

1:20:41

the benefits of nasent iodine supplementation? Uh, well, you know, everybody's

1:20:47

different and it depends what what benefits you're looking for. So, if somebody's hyperfocused on the correction of let's say like, you know,

1:20:52

a thyroid condition and and not Hashimoto's or um Graves, but they're

1:20:58

taking the iodine for just, you know, general, you know, hypothyroidism, let's say. uh it depends on the individual and

1:21:06

and the reason why it depends is one what's the level of dysfunction two what particular medications may they be on

1:21:13

that could be now interfering three uh what companion nutrients do they have

1:21:18

available uh in their system to make that iodine work well and the thyroid to function properly I never independently

1:21:26

recommend nent i d i d i d i d i d i d i d i d i d i dine by itself albeit it is a fantastic powerhouse host by itself it

1:21:33

is so can Do you take it by itself? Sure. But I know I never recommend it by itself. Why? Because the bang for your

1:21:40

buck that you get out of this is enhanced so much by taking the synergistic nutrients in the empower

1:21:45

plus that when they get married together and they're working together synergistically in the body. Um the

1:21:50

level of correction that happens and the rate at which it happens is so much higher than if you were just taking the

1:21:57

nasent dead by itself. But typically, you know, somebody taking it within a week should notice some benefits on its

1:22:03

own. You know, if it's just like they're dealing with hypothyroidism, they should start to see results. And I've seen

1:22:09

people be able to reduce down on on their thyroid medications, things like

1:22:14

desiccated thyroid or synthroidid just with the um nasonine alone. But we're

1:22:20

now to a place where when we when we start combining these things, when we're taking this and then you introduce this

1:22:25

one, which even without Hashimoto's or Graves, the enosettol is phenomenal as well. You start introducing those three

1:22:32

and we're seeing in most situations where people are doing that, they're doing it consistently that it's not a

1:22:38

matter of I was able to reduce down to a certain level like I'm taking half the medication I used to take. Uh it's more

1:22:44

often than not I don't take any medication whatsoever for my thyroid.

1:22:50

I'm just taking the proper nutrients that my body needed all along found in the anositol the empower plus and the

1:22:56

nasodine. Awesome. Thank you. Finally, if someone

1:23:02

listening today can only take one message away from um you know everything

1:23:07

we've spoken about, but what could what could that one message be um about

1:23:12

iodine and the importance of it for long-term health?

1:23:18

Don't ever underestimate the power of the body when you put the

1:23:24

proper nutrition into it and its ability to heal from even conditions that we've

1:23:29

been told are incurable. And iodine is one of the crucial minerals that we need

1:23:37

in order for our bodies to thrive. not just survive but to thrive to feel

1:23:43

awesome you know every single day and so um the power of iodine there's a reason

1:23:50

why we carry it out of six products there's a reason why it's one of the the game changers that we carry in its

1:23:56

particular form being nasent iodine and it's because of the radical life transformation that it's able to help

1:24:02

create especially alongside the companion nutrients that help it to work

1:24:07

better in the body through the synergy of them working together. Fabulous. And yeah, for such a I going

1:24:14

to say simple mineral um product that has been, you know, very deliberately produced in a very um bioavailable

1:24:22

preconverted way. It makes me also think of our olive leaf extract product in regards to how many different

1:24:28

applications it has. like, you know, I I love to introduce people that to them to them first to get their terrain, to get

1:24:35

their microbiome, to get their gut in check so they're able to absorb the best out of their food and their supplementations. And it just goes to

1:24:42

show again like this whole True Hope philosophy. Let's get products out there that are really, really, really

1:24:48

powerful, produced in very, very unique, wonderful ways, but have more than one application. Because human bodies are

1:24:56

complex, people's experiences are complex. But when you're giving people that foundational base of nutrition, as

1:25:03

well as taking care of these really common deficiencies, dispiosis, um, inflammation, thyroid disorders,

1:25:11

once you kind of take care of the base level and you're providing your body on a consistent basis these require these

1:25:16

very vital nutrients, the body will work wonders and it will do what it's supposed to do, which is to make you

1:25:22

feel incredible. But there's many factors working against all all of us

1:25:28

that that are just constantly causing depletion. Stress being probably one of the biggest one of those. But that's why

1:25:34

we have this phenomenal product empower plus. And we've coupled it up with, you know, some other products as well that

1:25:39

can really do wonderful things to change people's lives in a quick manner for a

1:25:44

lot of people, you know, because the body does remarkable things once you give it the right circumstances uh and

1:25:50

and nutrients to be able to do it. M thank you so much David for coming on

1:25:55

and talking about our nent iodine. I've been really excited about this episode because I have so many questions about

1:26:01

iodine. There's so many different applications and if we can provide people with just you know the the basic

1:26:07

understandings of the importance of of nent iodine and making a really

1:26:13

conscious decision when it comes to actually picking that bottle up bottle up off the

1:26:18

shelf comparing it with the other ones that that are available and recognizing that you know you are you know you can't

1:26:25

put a price on your own health and yeah it's a really really valuable conversation and we will do a part two

1:26:32

on this iodine piece where we talk about the different applications and some of the research you met you mentioned um

1:26:38

already Dr. Brownstein's work there's some amazing people out there you know talking about iodine and showing the the

1:26:45

research and a lot of the ancient research as well that you know we've we've had documentation of iodine being

1:26:51

used for thousands of years for many different things. So it's not just you and me talking about this. We need to

1:26:57

share more information about some of those amazing people doing that. But thank you so much again, David. I really

1:27:02

appreciate the conversation today. Hey, thank you so much for hosting this, Simon, and I'm looking forward to to

1:27:09

hearing the feedback uh as people listen to this and apply this to their lives. Absolutely. Well, that is it for this

1:27:15

episode of True Hope Cast, the official podcast of True Hope Canada. We'll be back with you next week with another

1:27:21

exciting show. I'll let you know when the part two of this episode is coming out, but you can leave us a review on

1:27:27

iTunes, a star review on Spotify, and we will leave some links in the show notes

1:27:32

so you can find your local health food store, and there's some other things we've spoken about in the show as well, which I can leave some resources for as

1:27:39

well. But other than that, have a beautiful day. See you soon.

1:27:45

[Music]