The, the key, the key starting point is, is taking stock

of where you're currently at.

So you've got to know where you're currently at

before you can potentially figure out where you want

to go and where you want to get to.

And I don't think enough people stop and slow down

and work out where they are right now.

Hello. Good day. Greetings, wherever you are in the world.

Thank you for joining True Hope Cast the official

podcast of True Hope Canada.

True Hope Canada is a mind

and body based supplement company that is dedicated first

and foremost to promoting brain

and body health through non-invasive nutritional means.

For more information about us,

you can visit true hope canada.com.

Please consider subscribing

so you don't miss out on future episodes.

And if you're listening on iTunes,

please leave us a review today.

I welcome Ali West to the show.

And our ally is the founder of Kinetic Fitness,

which is a 9,000 square foot gym in Nottingham in the uk.

He's also the podcast host

of the Kinetic Fitness Show podcast.

He's got 14 years experience in the health

and fitness industry, and today him

and I are going to discuss accessible ways

to optimize health and personal growth.

Enjoy the show. Enjoy.

Alright, Ali, welcome to True Hope Cast.

Really appreciate your time today.

Thanks for coming on the show. How are you?

What is going well?

I'm great. Thanks for having me.

Uh, everything's good here. Yeah.

Apart from the rain, it's absolutely hammering it down,

but where would we be?

We wouldn't be British if we weren't

to talking about the weather.

Absolutely. Yeah, it's, um, I've just been in the country

for about six months now.

Done a bunch of podcasts while here,

but the first, uh, I think you're the first Brit

and the first, um, English person I've had on the show

for an English person to an English person.

So this could be an interesting one for the listeners ears

to hear both of our accents.

So that's kind of cool. I'm excited about that.

Why don't you give us a little bit

of a background introduction into who you are

and what it is that you do. Yeah,

Well, I have been in the health and fitness or the health

and wellness industry for 14 years now,

and I started off as a personal trainer

for Major Health Club.

Went on to run my own personal training business.

And then in 2017 I opened my own gym,

which is a 9,000 square foot

facility called Kinetic Fitness here in Nottingham in the

middle of England with my wife Sarah.

And we've been in that for the last five years, both in a,

in-person capacity in terms of gym membership,

personal training, and small group training.

And then when the pandemic hit,

we took stuff online as well.

So we do a little bit of

online coaching and online training.

But the bread and butter, the day-to-Day is the, is the gym.

And since 2015, I've really spent the last seven years

of my life working on all areas of myself.

So trying to improve, improve on all levels, mind, body,

spirit from a business perspective, just trying to be,

or doing my best to be the best human being that I can be.

And that's what I really push

and like to do now with others, is to help each

and every person that I come into contact with

to be the best version of themselves,

but also to live a longer, healthier, happier,

and more joyful life.

So that's it in a, in a nutshell really.

But there's probably lots more

to my story than just what I've told you. Awesome.

A great introduction. So you said, I think you said 2015,

that's when you really started to, um,

focus on different areas of your life.

Why, why then? Like why didn't you do that

Before? Well,

I had a bit of a special moment in my life.

I, I came out of 2014 having

had a lot of changes to my life.

I ended a seven and a half year relationship with,

with a girl that I had a house and a mortgage with.

I ended up spending the first half of 2015

sleeping on my mom and dad's sofa.

And I was in a real changing period

of my life at a time

where I was going through a lot of changes.

And I took a trip to Sedona in Arizona

in 2015, in, in the May of 2015.

And I had what I guess could only be described

as a spiritual awakening.

I found meditation, I found myself, you could say.

And then from that day forth from the 18th of May in Sedona,

everything snowballed.

I realized that for a long time I'd been helping other

people to improve their health, improve their fitness,

get in good shape or great shape.

But I wasn't really looking after myself.

I was putting all of my effort into my clients

and into the people that I was helping.

But my nutrition was terrible. I wasn't sleeping.

I was run down. I had no energy.

I wasn't really training enough.

I knew nothing about mental

and spiritual wellbeing,

which is a whole another area of, of health.

So I really took it upon myself from that day

after that day in Sedona to, to really go all in on,

on developing myself

and started picking up more positive habits,

started reading, started many more, uh,

positive habits on a day-to-day basis.

And it's honestly changed my life.

Working on myself has been the,

been the best thing I've ever done.

And it's allowed me to help others in a, in a,

in a better way, in a more effective manner,

you could say. Very

Cool. Did you go to

Sedona from the uk just as like,

was it like a vacation or was it like a retreat?

What was, what was happening there?

Yeah. I went to see my friend at, at,

at the time my friend was living in Scottsdale, Arizona,

and he'd been there a few years prior to that.

He lived in Seattle, in Washington

and he'd moved down to,

to the warmer climate in, in Arizona.

And I'd never been out to see him,

which I felt a little bit guilty about.

And I had nothing that was stopping me.

So I paid for my flight to Sedona.

Um, well my flight to Phoenix actually,

and spent 10 days with him.

And whilst we was there

or I was there, he said, oh, we're going to go

to Sedona for my birthday.

'cause it was his birthday at the time I was there.

I'd never heard of Sedona. I didn't know anything about it.

Your listeners may know something about it, they may not.

But Sedonas a very magical, very special place.

I guess in the uk our equivalent would be Glastonbury.

It's very spiritual place.

It's, it's sacred to the Native Americans.

People have said they've seen aliens there.

There's all sorts of crazy, you could say, stories

that have come out of Sedona.

And I had my own crazy moment.

I had a, a very magical moment

where I'd never done meditation before.

My mate took me through, uh, a guided meditation

and I just took to it like a duck to water.

I had no preconceived ideas about meditation.

I didn't put any expectations on it, I just went with it.

And I just felt the most overwhelming sensation.

I felt amazing. I had love in my heart.

It was the most present I've ever felt.

And then from that day forward, I just carried on

with my meditation, which has led me into journaling,

which has led me into learning more about myself on a deeper

level, emotional health, mental health,

deeper on the physical level,

all these different avenues that I've gone down.

I can all, I can trace them all back to,

to, to going to Sedona.

Not that I wasn't passionate and interested in health

and fitness and nutrition before,

but now I've just gone that, that deeper level

before I think I was just touching the surface

and I was more maybe considered with the vanity metrics,

could I run faster, could I lift more?

That kind of stuff. But now it's

how can I be the most complete, the most whole version

of myself, and how can I pass that, that knowledge,

that wisdom, that expertise onto others as well. That's,

That's really interesting.

Very cool story. I think it's very, uh,

I think it's fascinating what you're talking about.

You know, as a trainer, this is before you went away.

You are obviously working with clients day in, day out,

and you are, you know, you are putting your energy

through towards them to get them fitter,

to get them stronger, get them more flexible, et cetera,

et cetera, you know, working on their goals.

So you are literally using your energy

to develop these people.

So you are continuously giving your energy away.

And then you go to Sedona and you do this guided meditation.

And you know, for me, meditation is like the ultimate form

of renewal

and being able to actually focus the energy back on

yourself, whether you're doing a guided meditation

or you're, you know, you're kind of scanning your body

or you know, whatever it, whatever it is that people do

or connect with when it comes to meditation.

And for me, it's like the ultimate form of being able

to just like sit, renew

and repair in like real time

and really allow my body to do what it does best,

which is just like to heal, to keep us present,

to keep us conscious.

And yeah, it's this completely different energy channel.

You go from, you know,

just completely giving your energy away

and it's not really coming back

to just like bringing it right back into you circulating

and getting everything firing and wiring again.

And I just find that to be like a really interesting start

to your, um, new journey

of the new version of you, I suppose.

And you've, you know, you come back to the,

I suppose you come back to the UK

and then, you know, what did you do

with this new found knowledge that you're able to like,

you know, really restore yourself and,

and do things in a very, very different way?

I think it was an interesting time

because I felt as if I had got a,

a new ali, a new skin, you could say,

and a a a new way of being.

And I, I I, I began to calm down and slow down a lot more

and think deeper, but also be more present as well.

And people around me that'd been around maybe the circle

of friends that I had at the time,

and even some of the other trainers that I was working

with out of the, the personal training studio

that I was working out of, they noticed a shift in me,

but I don't know if they really understood what was,

what was going on, because to them, looking from the

outside, it probably seemed to them

as if I'd just like really changed.

Like, I'd just gone and I was just

changed into a different person.

And maybe I had,

but for me, I, I felt really deep down inside me

as if I was really being my true self.

And maybe before that I was trying to be someone

that I wasn't, and I was maybe being a bit of a chameleon

and, and drifting in and out of situations or conversations

or, or friendship circles.

So that it was a, it was an interesting time,

but for me, I just knew I wasn't gonna

go back to the old me.

I was just ready to just learn more and,

and, and develop more.

And definitely from a, from a spiritual manner

and a spiritual aspect,

but also that that allowed me to focus more on my,

on my health and wellbeing as well.

And I truly believe that there's not enough

grounding in spiritual practices,

particularly in the Western world, whether we're in the uk,

Europe, Canada, America, I,

I think there's this distinct lack

of grounding in spiritual practices, which is leading

to a lot of health concerns and,

and mental health problems as well.

And obviously there's other variables to it.

But I think this is a big one.

And for me, I thought to myself,

I found this grounding in spiritual practice.

I'm not gonna relinquish that now.

I'm gonna level up on that, which has allowed me

to level up into, into different areas of, of, of what I do

and, and who I am as well.

So really, I just started to accelerate everything.

I, I, uh, I, I found, I,

I guess you say could say I found myself

and I wanted more of it.

And I was like, how can I,

how can I take it to the next level?

How can I grow? How can I develop?

And I truly now believe that that's what I'm here to do.

And I also believe that's what most human beings are here

to do, is to, to grow and improve every single day

and treat the experience of life as a learning process so

that you can leave this earth

or whatever, this is a better person than

when you came into it.

I totally agree. I think that

you beautifully described you regaining your

authentic energy.

I think we're born in a particular way

and we grew up as kids and we're like super creative

and we've got this incredible mind.

And then somewhere along the way, like

as suppose into our teenage years

and then to our adult years, we,

we start formulating these personalities that we're trying

to effectively sit in the

real in into this reality

that we have into our society, right.

You know, we create these personalities and we try

and fit, fit in and we lose somewhere along the way,

that authenticity that we have that's like very internal,

it's very energetic, it's very,

very difficult to explain, I suppose.

But then when you go and you have this experience

and you find something like meditation,

which is this really wonderful practice where you're able

to really, you know, find out who you are again and reset

and kind of find that true authentic frequency

that we've all got inside of us.

And then, yeah, it's like, yeah, it's, it's,

it's complete renewal

and it's finding this, uh, that real core, um,

this really core part of your individuality that you're able

to just, you know, explode and use.

Because yeah, it's, I'm su I'm sure you came back feeling

powerful, energetic, motivated,

and it's always, those potentials are always there,

always available for us to, to grasp and grab

because we get little spouts of them here and there.

But to find that from inside of us

and to know that we've always got that power there

is really powerful thing because yeah, we've, we can do

so many amazing things.

Cool. Well, I wanna talk about holistic health

because I, you know, I studied

as a holistic nutritionist in Canada,

and I think that for a Canadian based show, which is

where the majority of our audience comes from,

and I think a lot of people who listen to this, um,

podcast have got an idea about holism

and what holistic kind of means,

especially when talking about health

and especially those people on the West coast,

'cause it's quite a big part of their lives.

But I wonder if you could tell us a little bit about the,

the, the UK vibe or ideology around holistic health.

Yeah, it's an interesting question

because to be honest, I can only really speak about

holistic health and holism from how I view it

and what I believe it to be.

And to me it's about being the whole version of yourself

because that's what the word means.

That's what holism is, is, is, is being whole.

And, um, I think if you can move towards that

or be working towards being the whole

and being the fullest version of yourself, then that's

what holistic health means to me.

And for me, I always focus on the three pillars of, of,

of holistic health for me are mind, body, and spirit.

And I think if you can move towards optimal wellness

or optimal wellbeing in all three of those areas, then

ultimately you're gonna be the best

possible version you can be.

And do I think anyone is whole and complete? Absolutely not.

Because we've, we're subjected to a lot of things.

There's a lot of variables again,

but I think as long as you're moving towards that

and you're working towards that, then, then

that's a great thing to be doing.

And I think holistic health in, in the UK has really,

has really picked up, um, probably in the last five

to 10 years, and especially over the last couple of years

because I think people are realizing that, that maybe

the, the, the more traditional ways of doing things

or maybe mainstream medicine

or maybe what we've been subjected to our whole life,

they realize that maybe there's some holes in it

and there is a different way

and there is a more natural way that we can do things.

And I think holistic health is about, is,

is about being more natural and using the natural gifts

and talents and yeah, gifts that we've, that we've been born

with and given with, but also

what nature can provide for us as well.

So that's what I, I really see holistic wellbeing as,

and I think everyone that is in the, the holistic world

in the UK or wherever would, would probably come

to the similar conclusions as well.

That it's about that, that completeness and,

and mind, body, spirit, integrating all of that together

and using what you've got and using what nature's got.

And then if you can't use that, asking for someone's help,

who can help you to unlock it.

'cause as you said earlier, the the answers are within,

we've all got the answers within,

it's just about getting them out sometimes.

So that's how I see holistic health in me personally, mind,

body, spirit basically.

And I think it's very similar across the

board in this country.

And then I suppose people all

maybe specialize in one kind of area,

so it might be holistic nutrition

or it might be more on the mental side of it,

or somebody might be a spiritual healer.

Um, but they'll all integrate different parts of, of mind,

body, spirit in some way or some shape

or form. So that's how I see it.

Very cool. Have you seen, so working obviously in the,

in the health industry for a long time,

also working in the fitness as well, more specifically

with your, with your gym set out there in Nottingham,

have you seen like the industry kind of change to that?

Um, the, the pub, you say the public here in the last five,

10 years of been going towards more

like holistic natural therapies.

Have you seen more companies creating like,

let's say cleaner products?

Um, now we've obviously got, there's like protein powders,

there are some companies that do a really good job.

There are some companies that do a horrific job at making

like a really good quality product.

Have you seen those type of industries change with that?

Like public, um, focus towards more natural means?

Yeah, undoubtedly.

And I guess another thing that's,

that's picked up in the last 10 to 20 years is,

is the vegan market as well.

So I think, I think some

of these supplement companies are probably a bit more

conscious to, to what people are looking for now.

But I still think there's a long way to go.

I still think the fitness, in terms of fitness industry

of gyms and, and, and weight training or fitness training

or even CrossFit, I still think there's a long way to go

because it still is vanity.

The whole industry is built on making you look better

and there's less of feeling better.

And ultimately everyone wants to feel better.

Yes, a lot of people want to look better,

but I think that'll come if you start to feel better.

So I think they should be more of a focus

and more of an emphasis on how you feel,

not just in your physical body, but in your mind.

And if you wanna go that extra level, then in your spirit

as well, and or your soul, however you,

however you wanna describe it or label it up.

So I think, I think there's a long way

to go in the fitness industry,

but when we look at the, the holistic health and,

and maybe the spiritual world

or the spiritual industry, there, there, there is, there is,

um, there is a big,

a big emphasis on everything

that we're talking about today on this holistic wellbeing,

on, on integrating all of those different components.

Whereas in fitness, and I still see it now

'cause I own a gym, it's still, when you talk about some

of these topics, they're a bit,

they're a bit out there, they're a bit niche.

And I think it is changing though.

And I think more people are looking into different stuff

because if you would've said to somebody in the gym,

let's say five years ago

or maybe even 10 years ago, oh, breath work

or cold therapy, these kind of things, nobody would've heard

of it and they would've been like,

what you, what you talking about?

Whereas now people would be like, oh, oh yeah, cold therapy,

oh, Wim h or do you know what I mean?

There's, there's more, there's more open to it now there's,

there's, there's, there's more of an openness.

More people are looking into these different avenues.

So that's only a good thing in my opinion.

Yeah, I think the, the fact

that we've got technology on our side

where somebody like Wim Hoff

who probably beforehand had no idea, like how

to create like a video and put it out worldwide, you know,

we've got like so many new platforms now

where these people can share their skills,

share this ancient wisdom in, you know, cool platforms

and really cool ways for people

to introduce people at like a basic level to the idea

of like cold therapy and then,

and then get deeper and deeper into it.

In your experience at the gym, do more,

what's the primary reason people are,

are coming into the gym?

I, I, I'm just predicting that maybe 10 plus years ago,

most people wanted to come in

because they wanted to look better.

And when I think about that, rather than feeling better,

as you were talking about there, and when I think about

people going into the gym to wanting to look better,

there's, there's totally like a personal self-esteem thing,

which I totally understand.

But so much of that vanity piece is about trying

to fit into the, into society's norms of like

what healthy means, which I don't think is necessarily a

positive thing or like that positive goal

or motivation that's really gonna drive someone forward

because the, the, um, the energy

and the goal of that is not really internal,

but if someone really wants to, like, feel better

and feel better within their body, you know, that's a,

that's coming from a much pure place,

that intention I believe.

So like have you seen a shift in regards

to like why people are actually coming into,

into gyms these days?

Yeah, I mean I can, again,

I can only speak really from my, from my facility,

from my gym because I'm not, I'm not really going into any

of the gyms or, or operating out of any of gyms.

So I can only really speak from, from my personal experience

and I'd say our, our gym is, is

potentially different to others in terms of the reasoning

because a lot of our members are in the corporate world,

so their office workers or their business owners

or high performing, uh, people within, within a business.

And their reasoning usually is, is, is stress relief

and to have more energy that they're the two,

two primary drivers, which are, which are great things.

'cause we all know that exercise helps reduce stress.

We help, we all know it helps give you more energy.

So yeah, I think there are still a fair amount

of our members that come in because they wanna have nice abs

and nice pecs and nice biceps,

but there's a lot that come in for that energy

and that de-stressing element of, of, of wellbeing,

which again, is a great thing.

And again, I'm not slandering looking better

because I train to look better as well.

I think a lot of people do.

And it's, there's nothing wrong with looking better

and looking good and being in good shape.

I'm not slandering that, but to me that's just a small piece

of the jigsaw puzzle or a small piece of the pie.

You need to look at all the different facets

or the different components if you want to be, well,

if you want to have a, a, a longer, healthier, happier,

more joyful life, you need to inter integrate everything.

You can't just be focused on one area.

That's why I say I look at mind, body, and spirit,

because that encompasses the whole lot to me. Yeah,

Absolutely. And that's interesting

that I wonder because

because of the energy

that you are putting out there into the world all the time

that you're actually bringing in a certain clientele.

I I think that's probably quite,

there's gotta be something towards that.

So that's, uh, yeah, that's really cool.

Yeah, the mental health aspect

and the stress relieving parts of exercise.

Like we, the science is pretty much sold pretty much solid

in regards to how exercise can really improve somebody's

mental health, whether they're dealing with like anxiety

or depression or whatever.

So having a place as a, you know, as an outlet to do

that is obviously very, very important to, you know,

it's kind of like a, a meditation shrine

or something for a lot of people is to be able

to go out there and, you know, really focus in

and do the workout for an hour and,

and really change their state.

I still think the ultimate driver for people going

to a gym in, in its traditional state is convenience.

People go to a gym and they select a gym

because of where it is.

That's the primary driver always.

Yeah. That location and that convenience factor.

So for most people who are starting from the beginning

of their health journey,

what are the fundamentals do you believe to,

to improve health, wealth and happiness?

That's a good question. Let, I think

with all three of those, the, the key,

the key starting point is, is taking stock of

where you're currently at.

So you've got to know where you currently at

before you can potentially figure out where you want to go

and where you want to get to.

And I don't think enough people stop and slow down

and work out where they are right now.

And this involves asking yourself questions,

and it has to be deep questions, multilayered, multisurface,

multifaceted questions that go deep.

You can't just go surface level,

you've gotta keep stripping away the onion.

One of the best questions you can ask is why.

So ask yourself, why do I, why do I wanna do this?

Why do I wanna feel like this?

Strip it away, strip it away and make some notes

or take stock of where you're currently at.

Then you can start figuring out where you want to get to

and, and what you want to achieve

and how you want your life to be in all three

of those areas in health, in wealth, in happiness.

And then the, the, then you have

to figure out the bit in the middle,

which incorporates a lot of things.

So you need to figure out the, the bridge

or the roadmap that's gonna get you from that,

that position you're currently in to where you wanna be.

So they're the, they're the key things to, to improve all

of those areas is you need to figure out where you are now.

You need to figure out where you want to get to

and what you want your life to be like,

how you wanna feel, what it looks like.

And then you need to figure out the

bit in the middle, the, the bridge.

And if that needs you to get help to do that, whether

that's from a therapist, from a trainer, from a mentor,

whatever the case may be, then

sometimes you have to do that.

And I've done that. Uh, I've, I've had coaches,

I've mentors, therapists, you name it.

So sometimes you need that extra person to help you do it.

So there, there's some, there's some

important starting points.

And then I always believe that

people always suffer with the same three big problems.

And if you can solve these three big problems,

you can improve in all areas of your life,

but particularly with your health and your wealth

and your happiness, but definitely with your health.

And the three big problems that everyone suffers

with is firstly, they, they don't have

the knowledge, the wisdom, expertise to, to, to get the life

that they want or to get to where they wanna be.

Let's say it's a health goal.

If they wanna lose weight, they don't have the knowledge,

the wisdom, the expertise of how to do that.

But ultimately that boils down to self-mastery,

like mastering yourself.

So that's the first thing. The problem,

the first problem they have, they have this lack

of self-mastery or this lack of knowledge, wisdom,

and expertise of the particular

area that they wanna improve on.

The second thing that everyone lacks is they don't have

a workable plan of action.

So that's that bridge I'm talking about to get you from

where you are now to where you wanna be.

And that has to be a workable plan of action

that integrates everything.

It can't just be one or two things.

It's got to integrate all the components

necessary to get you there.

And then the third problem that everyone suffers with,

and this is a biggie and everyone kind

of misses this one out, is they don't have a support system

that holds them accountable to get the results

or get to where they wanna be,

but not just get there, maintain it,

or if they do get there, then level up to the next level.

So I think if you solve these three problems,

if you solve the, the self-mastery

or the knowledge, the wisdom, the expertise, if you solve

the workable plan of action and you solve the accountability

or the support system, then the world is your oyster

and you can pretty much achieve whatever you want.

And all of these little issues that you have like, oh,

I'm too fat, or I'm unfit, or I haven't got time,

or my boss is shouting at me,

or my husband hates me, or whatever the case may be.

All these little things, these excuses we put in,

they all kind of, they don't disappear, but they minimize.

If you solve those three problems of, of, of self-mastery

of a plan and of, uh, accountability.

Hope that answered your question.

That's great advice. That's really cool. I love that.

Yeah, obviously. No, no, that was great.

I think, um, yeah, it's a foundational level.

I think it's important that people do sit down and, and,

and kind of write down

and plan out a little bit of like how they're going

to achieve these things.

And I, yeah, the motivation of just, you know, I want to go

to the, I want to go to the gym and look and feel better

and look better just

because it's like the, the right thing to do

or the normal thing to do.

Like it's never, that's,

that motivation is never gonna really hold water.

It's not deep enough to,

to really get somebody where they wanna be.

Um, when you have new clients come in, do you speak

to them about what their motivations are?

What are their goals? Like, do you talk to 'em about this

to, you know, get clear on that as your, as their coach,

because you are, you know, you've got a very

important role in that individual.

They have to do that before they even

pay us any money, mate.

So before they even sign up

and even get into our, our system, you could say they

have to have a consultation where we spend 30

to 45 minutes really digging deep on all of this stuff.

And with our online stuff, they have

to fill in technically a, a an application

or a questionnaire before they even get on the phone to,

to, to speak to us.

So that's really important

because as I said, you need to know where you're at

and where you wanna get to before you even,

before you even start, because

otherwise you're just meandering

and you're not really doing anything with any focus.

So you have to take that stock and,

and work out what your, your goals and your dreams

and your aspirations and your desires are definitely

with your health, but with all areas of your life.

I think people should do this with, with everything,

with their relationships, with their finances, with

what they wanna do for a living.

Every area of of their life needs to have a focus and, and,

and, and take stock of where you're at as well.

So yeah, sitting down with someone

and working out what their goals

and their desires are is really, really important,

but also how important these goals

and these desires are to someone.

And we, we just do a simple scale of one to 10, so

how important are these goals

and these desires on a scale of one to 10, are you,

are you a 10 super important to you

or are you one you don't really care about them?

And then that gives us a gauge of

how important these goals are to them.

And if they're not an eight, nine, or a 10, then we need

to rework the goals and the desires to make them an eight,

nine or a 10 or find some that are an eight, nine, and 10.

And this is where questions come in, really,

really important because people just, they, a lot

of the time they tell you what they think you want to hear

and you, they don't go deep enough

and sometimes you have to just keep going, keep going.

And then usually the flood gates are open

and a lot of the times some people cry

or they, they get really pumped up,

they have this emotional response.

And that's what I look for as a coach

or as a business owner is that emotional response.

Because when the emotions attached to it, I know

that they're gonna do everything in their power

and I'll do everything I can in my power to help them

to get them to where they wanna be.

So without a doubt, I sit down with every person or,

or my wife sits down with them, my wife Sarah,

and we get a, a gauger on on what, what they wanna achieve

and, and why they wanna achieve it.

Because really ultimately there's only two things

that drive people, which is the pleasure

and the pain, the pleasure of where they wanna get to

or the pain of where they're at right now,

or a combination of the two.

Yeah, certainly. I, I think that's amazing.

I don't know if that's a common practice in, in gyms around

the UK or even around the world.

I think it's more of like a sign up

and put your card details in as soon as possible.

But yeah, that's amazing that you, you guys take

that extra step, that extra care

because you know, obviously, obviously you,

you're running a business, right?

That needs to be profitable,

but you don't wanna be wasting anybody's time,

especially your time, you know, working with the, with

with the, not, I don't wanna say wrong people,

but people who aren't really there yet.

People aren't like really like focused include up in regards

to like why they wanna do the things that they want to do

and be really, really clear on those

and have, you know, quite positive

reasons for that.

Yeah, I think that's very, very interesting

and it's amazing that you, you, you're out there doing that

and I hope a lot of people, um, who are coaching

or are thinking about getting a coach, you know,

that's probably a box that I would want to tick for a coach

of mine is like, okay, what's my first interaction,

first interaction with this person?

Like what's their intake form?

What, how, how are they getting the best out of

that initial engagement, initial time?

I think that's, I think that's awesome. Good for you.

That's that's great. That's such a great practice.

How have you seen people's mental health change when

adopting more exercise and more routine into their lives?

There's only one way that it's gonna go really is it's,

it's, it's, it's gonna improve.

I, I I believe that, I mean, if people are consistent

with their exercise regime

and they, they make it part of their life

because ultimately that's what it's got to be.

Health, well, wellbeing, sorry, health, wellbeing, fitness,

all these, these areas, good nutrition.

It's not just some kind of thing that you do

for six months or a quick fix.

It's got to be for the rest of your life.

You've got to make health

and wellbeing a paramount thing,

if not the number one thing in your life,

the most important thing in your life is yourself.

And then the next most important

thing in your life is your health.

But the, the same thing basically.

So you've got to, you've got to really know that

and know that that fitness and health

and wellbeing is, is, is a life lifelong thing.

So I think the people that make exercise a regular part

of their life and they really commit to it,

even when they've got quote unquote terrible things going on

that in their life, the exercise will help them

to n navigate that

and deal with that with more clarity,

with more grace and ease, you could say.

And I know when I'm exercising regularly

and consistent co consistently my mental wellbeing

and my mental health, it definitely levels up.

And when I don't exercise or I go on holiday or,

or I have a week off of, of the gym

or the week off of training, I notice it on a mental,

mental level for sure.

I'm maybe not as focused,

my mental clarity maybe isn't there.

Maybe sometimes you get a bit more

fearful or worried or anxious.

So without a doubt, the people that that commit

to regular exercise, their mental health will, will improve

unless it's like a real kind of chemical

thing going on with their brain.

So for example, if someone's got bipolar

or something like that

or schizophrenia, then I'd obviously recommend that

that person would see a professional and,

and take the medication that they need to take.

But for most people,

exercise is gonna improve their mental

wellbeing without a doubt.

And as you said, it's science, it's proven.

Yeah. There's no, there's no argument on it anymore.

And I think, yeah, you make an awesome point in regards to

how, um, exercise

and, you know, pumping your body through pumping your body

of the biochemistry that happens when we, when we exercise

and kind of clearing out the, clearing out kind of the rust

and the toxicity

that sometimes just like sticks there and stays there.

Once we start flow flowing that out

and allowing our body to detoxify those things, yeah,

we see clarity and we see, we see a lot more, um, we,

we create this space where we're able to respond

to situations that are not connected

to our exercise regime whatsoever.

Whether that's at home or whether

that's at work or whatever.

I know I get my best ideas when I'm, when I'm out jogging

or out running or whatever.

So there's no question that the, um, the biochemistry

that comes with like, working your body is incredibly

positive towards allowing your brain

to just function in a very optimal way.

And once you, once you recognize that for a lot of people,

that's a very addictive thing

because, you know, feeling good and feeling amazing

and having your brain being able to work to improve

so many different aspects of your life.

Yeah, that's a really, really important thing.

Just to kind of finish off here,

why don't you tell us about your podcast,

the Kinetic Fitness Show.

Um, tell us a little bit about it, who's an ideal listener?

And if you've got like a really good first episode

recommendation for people, let us know that

and I'll also make sure

that's in the show notes as well. Yeah,

For sure. So my

podcast yeah, is called the Kinetic Fitness Show.

It's just named after the gym.

I started it in 2018, so in March it just turned four.

So I've got over 135 episodes on there.

So, so there's plenty for people to check out.

And the mission of the podcast is to inspire every listener,

every listener to live a longer, healthier, happier,

and more joyful life.

So I say that we cover everything you need to know

to be optimally healthy in your mind, body and spirit.

So there's so many different episodes on there,

so many incredible guests covering everything from fitness

to nutrition, to meditation to spirituality, yoga,

everything, you name it, it's, it's, it's on there,

mental wellbeing, mental health.

There's, there's so many different topics and,

and areas that we've covered.

And, uh, an episode that I recommend would probably be,

I'm gonna maybe annoy some people here if, if there's any

of my guests listening to this.

But I'd say one, one episode

that I really recommend is one I did with a guy called Dr.

Naughty, Dr. Maxwell Naughty, I don't know

what episode number it is, but if people scroll through

and check out the episode with Dr. Maxwell Naughty, he's a,

he's a, a doctor and a,

I guess you could call him a holistic nutritionist

or a holistic doctor based outta Chicago,

but he is actually originally from Ghana,

but trained in the UK

and he's my go-to guy for everything nutrition.

And he, he's, he's the man in, in terms of, in terms

of nutrition and helping people heal from like real bad

ailments and horrific diseases.

He's, he's, he's the go-to man for me.

So I think that was one of my favorite episodes

and the most enlightening episode you could say.

So I'd say people check that one out,

but there's so many on there, it's, it's hard to pick a, a,

a one that's my favorite or recommendation,

but that's one that stands out for sure.

Excellent. Well I'll, I'll

scroll, I'll scroll through that.

I'll give that one a listen and I'll stick the link up

for you for you there, so I'm sure, sure.

People will really appreciate that.

Um, how can people connect with you Ali?

Yeah, they can connect

with me on every social media platform under the handle Ali

Westco, so A-L-I-W-E-S-T Coach, spotlight, like coach,

C-O-A-C-H, the website for the gym, if, if anyone wants

to check out the gym or if they're ever visiting the

Midlands is kinetic fitness.co uk

and Kinetic is stylized,

K-I-N-E-T-I-K on the N, not not C,

so kinetic fitness.co uk.

And the podcast as mentioned is the Kinetic Fitness Show

and that's on YouTube, Spotify, apple podcast

and every other podcast platform.

So people can go and check that out.

And if anyone wants to send me an email

or connect with me through social media, please do.

I'm an open book, I always reply to people.

So if people do wanna connect with me,

then please do reach out

and you don't have to be in the uk, Canada,

wherever you are in the world, reach out.

'cause I have clients currently all over the world as well.

So please do reach out if you need any help

or if you're struggling, I'm happy to help.

Wonderful. Well, Ali, I want to say thank you so much

for coming onto the show today.

I really do appreciate your time

and I found our conversation very interesting.

No problem. Thanks for having me.

Of course. Well, thanks

for very much for listening everybody.

I'll make sure that the, uh, show notes is filled, uh,

filled with the links necessary to get connected

with Ally and check out his podcast.

For sure. I will track down that, show

that specific one he was talking about as a recommendation

for more information about that yet,

go check to the show notes.

Don't forget to, to subscribe.

If you haven't yet, please leave us a review on iTunes.

It's very, very helpful. But that's it.

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